The Women’s Euro 2022 tournament is well underway, and to celebrate some of the stars on show on pitches across England, Adidas has unveiled four murals, one each for Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard.
Revealed across London in Portobello Road (Mapi Leon), Nine Elms (Millia Bright), Shoreditch (Vivianne Miedema) and Peckham Rye (Wendie Renard), the Murals have been created in collaboration with female artists from the UK. Each mural features a design that visualises the player’s story, framed by their goals, and they are accompanied by short-films – further celebrating the goals that the players have achieved and continue to pursue both on and off the pitch.
The murals are part of adidas’s campaign for UEFA Women’s EURO 2022, which celebrates the incredible players taking part, with the aim of inspiring young football fans to pursue their own goals. The goal frame design represents the goals that the players have achieved in their lives so far, and the goals they continue to pursue – from world-firsts in football, to working with young people. Each of the murals also features a QR code that links to a short film charting the player’s journey.
Claus-Peter Mayer from adidas Europe said of the campaign: “Our focus for UEFA Women’s EURO 2022 is to ensure the players get the spotlight that their incredible talent deserves. We are so proud to work with a group of players who are inspiring the next generation on and off the pitch. For people who know the players well already, the murals will be a source of great pride, and for those new to the game, we hope this will be an inspiring introduction to some of the modern stars of the game.”
Speaking about her mural, Spain player Mapi Leon said: “I have loved being part of this campaign. I think it’s a great way to show another side of players outside of football and to be able to help inspire anyone who identifies with me or any of the other players involved. The mural is amazing. I really love art, so putting it on the street where everyone who passes by can see it is overwhelming. It’s all incredible!”
Mapi Leon – Portobello Road, Notting Hill
Artist: Elena Gumeniuk
Mapi’s goal is to be the kind of role model that she never had. She’s known for firsts. The first female pro to come out, the first female player to have a transfer fee in Spain and the first player to the ball, obviously.
Millie Bright – Nine Elms
Artist: Eve Lloyd Knight
Millie’s goal is to use her platform, Daly Brightness to support anyone struggling with mental health and spread positive energy to the next generation. She is known for her strong defensive skills but supporting her team goes way beyond the pitch.
Vivianne Miedema – Truman Brewery, Shoreditch
Artist: Sprite
Vivianne’s goal is to use her influence to help young people achieve their goals. Working as an ambassador for War Child, she is committed to helping increase children’s resilience and mental strength.
Wendie Renard – Station Way, Peckham Rye
Artist: Lours
Wendie was told by her teacher that professional footballer wasn’t a ‘real job’ and she should re-focus on her second option of becoming a flight attendant, but she found another way to fly. Wendie has become one of the most decorated players in European football – winning eight UEFA Women’s Champions League titles.
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