As part of their support for the Lionesses ahead of the 2022 Women’s Euros, which kicks off on 6 July, this week Nike lit up London landmarks with powerful messages relating to players within the squad.
In a similar move to what they did for the US Women’s National Team ahead of the 2019 World Cup, Nike have shown their support for the Lionesses by projecting giant images of members of the squad across iconic landmarks, along with powerful messages rallying the nation. The campaign was launched under the header “Never Settle, Never Done”, and it once again highlights the powerful support that Nike have for the women’s game.
Obviously the campaign only features Nike players, so you get the power of Lucy Bronze, the speed of Lauren Hemp, the artistry of Keira Walsh, the performance of Georgia Stanway, the defence of Demi Stokes and the iconic nature of skipper Leah Williamson, all matched and compared against landmarks across London.
The group is then brought together to top off the campaign with a combined shot that was projected across the white cliffs of Dover, along with the messaging “You’ve never seen England like this. Never Settle. Never Done.” A statement sign off ahead of the tournament.
The Lionesses get their 2022 Euro campaign underway on 6 July with a match against Austria.
