If you’re after a big ol’ dose of inadequacy today, then you’re in luck! That’s because Calvin Klein has just introduced its ‘Calvins or nothing’ underwear campaign, starring Inter striker, Romelu Lukaku. Cue copious shots of the muscular Belgian in his tighty whiteys…
Back in Italy, Romelu Lukaku is no stranger to shredding defenders, but now he’s shredding layers for Calvin Klein’s latest campaign. Shot by Gray Sorrenti, the campaign captures each star in simple, yet striking black and white portraits. The campaign reflects the elevated, considered designs of its latest Underwear collection and channels the brand’s minimal, impactful aesthetic. The images and videos convey the brand’s signature style, strongly rooted in sensuality.
Romelu Lukaku says, “Calvin Klein Underwear has had a place in my wardrobe for years. I have always appreciated their Underwear for its style, the way it fits so perfectly and its comfort. I feel great whenever I’m recognised for my style on and off the field. Being approached by an iconic fashion brand like Calvin Klein to be the face of an Underwear campaign is an honour.”
New refined and casual styles include Embossed Icon, featuring a new logo treatment, and updated Modern Cotton silhouettes that reimagine our classic Underwear offerings. Bonded Flex introduces wire-free support in an innovative seamless knit, and CK Black features a minimalist take on seductive, graphic lace.
Right, enough of looking at Lukaku’s package…
The campaign launches globally today, 27 September, and is available to shop on calvinklein.com
