The rumours were doing the rounds and where there’s smoke there’s usually fire, as the old saying goes, and sure enough, AC Milan have announced that Off-White are the club’s official Style and Culture Curator.
Word first started spreading last month that AC Milan were set to announce Off-White as their new ‘Style Partner’, and now it’s been made official, following an announcement by the club. In that announcement, the new disruptive partnership has been described as aiming “to use the power of sport to generate positive change.” As part of the deal, Off-White will provide clothing for the men’s and women’s teams, with the former wearing their new official outfits for the first time in their Champions League away match in London this week.
But this deal is about more than just off pitch uniforms and a stylish swagger in the build up to a game, equally focusing on shared values and a commitment to positive change. The partnership is built on the foundations of the “I Support” vernacular introduced by Off-White™ founder Virgil Abloh in 2020. It declares each partner’s support for a great spectrum of aspirational ideals and the collective human experience. A vision that perfectly aligns with AC Milan’s values and style expressed in the Club’s RespAct manifesto for social equity, equality and inclusivity, which reiterates the Rossoneri’s commitment to sharing the positive values of sports and tackling all forms of prejudice and discrimination.
The ongoing partnership will also include community activations and projects to support Fondazione Milan, AC Milan’s charity foundation, with an ambitious program that will expand from Milan to the world.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “This partnership is an ambitious project that involves two innovative and global brands. As a Club, we have very defined principles. Cultural-inclusivity and equality is at the forefront of our business. Therefore, we are proud to embark on this journey with Off-White, with whom the Rossoneri share a common vision and a common mission. The new journey is a further testament to AC Milan’s ability to engage with younger generations through the convergence of football with other sectors.”
Stay tuned for uniforms details and in their own words, "expect the unexpected".
