Reports are doing the rounds that Tottenham Hotspur are in talks with Google over the naming rights of their stadium, with chairman Daniel Levy seeking a world-record figure for the deal.
Tottenham Hotspur opened their new £1billion state-of-the-art stadium back in 2019, and despite suggestions that it would be named “New White Hart Lane” or some such, it ended up with the rather uninspiring name of Tottenham Hotspur Stadium – not nearly spectacular enough for the actual arena itself. But it also suggested that the club would be after a deal for the naming rights, with next to no fans being precious about the current name.
Early reports suggested that Amazon were the front runners, while Nike, Uber and FedEx were also rumoured to be amongst those interested. Flash forward another couple of years and we’re still seemingly no closer to knowing what the Tottenham Hotspur stadium will be known as, although you can now throw another behemoth brand into the mix, with Google supposedly in talks with the North London side.
Spurs chairman Daniel Levy is a shrewd negotiator, and reports suggest that he’s aiming for a world-record figure worth around £25m-a-year, but is yet to find a suitable partner. Google, one of the most valuable companies in the world, already boasts a number of sports partnerships, with agreements with the NBA and the MLB in the United States, as well as a new deal with the McLaren Racing Formula 1 team, signed in March.
Tottenham’s stadium would be an appealing addition to this portfolio. Along with Tottenham’s matches in all competitions, including tech Premier League and Champions League — two of the most-watched football tournaments in the world — the ground also stages regular NFL matches and could yet welcome a permanent franchise in the future. The stadium has also hosted rugby league’s Challenge Cup Final, heavyweight boxing world title fights and several large concerts.
The Google Stadium? Watch this space...
