Creative Soccer Culture

adidas & Man United Release Film Looking At Club's Legendary Number 7s

Looking back at the legacy of the iconic shirt number at the club, adidas has brought together Manchester United’s legendary sevens for a one-off long form film that celebrates their journey with the club, the prestige of the number, and the return of the emblematic home jersey collar for the 22/23 season.

There are so many iconic images that spring to mind when you think of the Manchester United number seven shirt: Best, Beckham, Cantona, Ronaldo, Robson, Toone, all of whom have added to the legacy of 7 at Old Trafford. Add to that a collar – returning on this season’s home shirt for the first time since 2010/11 – and the visage is pretty much complete. To celebrate that number and the role it has played for players and the club, adidas have produced a short film titled ‘The Story of the Seven’.

The film features deep dive interviews with some of these icons who each tell the story of their experience as a Manchester United seven, and relive some of the moments that made not only their careers, but football history. 

The film also celebrates this season’s home kit, inspired by the rich history of the club as the iconic home shirt collar returned for the first time since adidas and the club re-partnered in 2015. Over the years, the polo collar has become synonymous with Manchester United. Turned up or folded down, it has played a starring role in many of the club’s biggest moments.

With such a rich history, through the film, adidas pays homage to some of the club’s most legendary players, whilst capturing the essence of ‘home’ brought into the present day with a new perspective on the strong visual identity and patterns that run through the DNA of the club. 

Pick up the Manchester United 22/23 home shirt at prodirectsoccer.com

Author
Daniel Jones

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