Looking provide support for the Real Madrid Foundation, Los Blancos and Juventus lined up in the last match of their U.S. preseason tour with limited edition versions of their adidas away kits, featuring special numbers inspired by Puerto Rican graffiti artist, Sen2.
Real Madrid and Juventus teamed up with graffiti artist Sandro Figueroa, also known as Sen2 for their final US pre-season fixture in Orlando. The New-York based, Puerto Rican artist created custom shirt numbers for both sets of adidas jerseys as part of the adidas “artist pack” initiative, designed in his renowned abstract graffiti style with graphic references to American pop art from the ‘50s and the vibrant urban art of Puerto Rico.
It was done to highlight the social sports projects that the Real Madrid Foundation developed throughout the world for the integration of vulnerable minors through educational sports. The Adidas "artist pack" initiative recruits international artists to give visibility to the projects and social sports schools of the Real Madrid Foundation in different countries, through the creation of works of urban art that will later be auctioned to support the sustainability of the projects. The "Artist pack" began on 26 June, with the Mexican artist News (Itzel Nájera), to support the social sports school of the Rea Madrid Foundation and the NGO CESAL in Oaxaca, Mexico.
Following the reveal of the specially numbered shirts in the Real v Juventus match, a painting by the artist Sen2 will be auctioned for the benefit of the 13 social sports schools of the Foundation in the US, which are developed in collaboration with local entities and NGOs in Colorado, Florida, Massachusetts and Virginia.
Nice initiative, and loving that number set...
