Aston Villa Set To Sign Kit Deal With adidas

Castore burst onto the scene a few years back, capturing some big name teams such as Rangers, Newcastle, Wolves and Aston Villa. But along with their meteoric rise came production issues, and that led to Newcastle jumping ship and signing a kit deal with adidas a couple of months ago. Well, now it looks as though Villa have also had enough of the issues with their kits, and they’re following the Geordies in signing with the Three Stripes, according to the Telegraph.

The main issue with Villa’s kits seems to be with the moisture-wicking properties of the material used, leading to what has been commonly referred to as the ‘wet look’ – the players literally looking like they have stepped out of a pool. As well as an aesthetic issue, especially problematic for the women's team, this in turn has obvious impacts on player performance, particularly where the margins are so fine between success and failure at the top level of the game.

The club originally announced a new multi-year partnership with Castore back in 2022, with the UK sportswear brand becoming their new official kit supplier from the 2022/23 season. It will be a big blow to the ambitions of Castore, who have now lost two of their three Premier League clubs in the space of a few months. But it’s an exciting time for Villa, who are flying high in the league.

Villa have had numerous kit manufacturers over the years (pretty much most of them at one point or another, including Nike, Reebok, Umbro, Hummel, Asics, Under Armour, Kappa, Diadora, and Macron) but this will mark the first time they have kits from adidas.

The new deal was reportedly overseen by Villa owner Nassef Sawiris, who also owns close to seven per cent of adidas, and will be a long-term agreement that is worth millions of pounds.

Watch this space for official confirmation and the first-ever adidas-produced Aston Villa kits.