In celebration of the launch of the new colourway for the Nike Mercurial Air Max TN, online retailer Pro:Direct Soccer held an exclusive event in Brixton recently, hosted by Jimmy Bullard, offering attendees the opportunity to cop a pair of the limited edition boots.
The Nike Mercurial Air Max TN was revealed in a new “Black/Pimento” colourway earlier this month, and ahead of its official launch tomorrow, 14 March, Pro:Direct Soccer built hype with an exclusive event in Brixton, London. The event took place in a vibrant fruit and veg shop in the heart of Brixton, playing into the fresh feel of the new colourway, and it offered an immersive experience for an exclusive number of Pro:Direct x Nike Connected Members.
The event was hosted by Jimmy Bullard, who was doing his best greengrocer for the day as attendees were given the unique opportunity to be the first to get their hands on the revolutionary Nike Mercurial Air Max TN “Black/Pimento”. The boots, which originally dropped back in January in a “Volt Purple/Total Orange” colourway that acknowledged the heritage of the Air Max Plus sneaker, combine the iconic Mercurial design with the comfort and style of Air Max technology, promising an unparalleled experience for athletes and sneaker aficionados.
Members attending the event not only had the chance to get their hands on the new Nike Mercurial Air Max TN, but they also got to participate in exciting experiences curated by Pro:Direct Soccer that saw them leaving with bespoke t-shirts and totes as well as the boots. And maybe one or two of their five-a-day as well. What more could you want?
Shop the Nike Mercurial Air Max TN from 14 March at prodirectsport.com/soccer
