Iconic blended Scotch whisky brand, Chivas Regal, has been announced as Arsenal’s Official Whisky Partner, and to celebrate the partnership, Chivas Regal and the club will buy a pre-match round for the local community and spirited Gooners with a Chivas Highball giveaway across local pubs.
Partnerships in football are a dime a dozen, so to hear that Arsenal have a new whisky partner isn’t the biggest news of the day. But what is news is the way Chivas Regal are set to celebrate. See, this is where they got our attention, and should have the attention of any responsible whisky-loving Arsenal fans out there, as they’re teaming up with a selection of local Arsenal pubs, including the newly reopened The Drayton Park, to buy spirited Gooners a round of Chivas Highballs ahead of Saturday’s match against Wolves. Chivas and Arsenal will also be celebrating the first Arsenal Women’s game at their main home of Emirates Stadium, by bringing their Chivas Highball giveaway to their first match on 22 September against Manchester City Women.
As well as naturally celebrating both brands’ shared ambition for success and commitment to their communities around the world, the partnership is set to take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first team players, celebrity supporters, creators, and club legends.
Nick Blacknell, Chivas Global Marketing Director commented: “Our partnership with Arsenal goes beyond whisky and football; it’s about unlocking a new layer of football culture for fans, both here in the UK and across the globe – extending the experience of the beautiful game we all love far beyond the pitch. The partnership will stay true to our history in culture and community and reinforce our commitment to bringing elevated luxury experiences to fans across the world. We can’t wait to reveal what we have in store over the next few months and look forward to toasting the 2024 Premier League season together at our new Emirates bar on Saturday.”
Juliet Slot, Chief Commercial Officer at Arsenal said: “We’re proud to welcome Chivas Regal to our family of partners. It’s a brand renowned for its cultural and community ties, and they share an always forward mindset that is so important to our club values and ambition. We’re excited to work together to better serve our supporters and bring our communities from around the world closer to our club.”
Keep up to date with the new Arsenal partnership by following @ChivasRegal on Instagram or by visiting Chivas.com.
