Rihanna recently spoke to SoccerBible about football-fashion and her love for the game as she kicks off her “Soccer Mom” era with the launch of the latest FENTY x PUMA Avanti sneakers.
As part of the launch of the latest FENTY x PUMA Avanti sneakers, which released in a new pair of colourways recently, global superstar Rihanna hosted a press conference with a difference in Los Angeles, fielding questions from kids. Yep, rather than a crowd of traditional press, she only accepted questions from children. Following that event, we were able to grab a few minutes of her time to find out about her views on football-fashion, going to matches, and what her future in the game could be.
Inspired by football, Rihanna redefines what a “Soccer Mom” really means – fashionable, sporty-chic and comfortable.
The Avanti rides the crest of the wave of popularity surrounding football-inspired footwear, existing as an unconventional mix of two PUMA icons. It blends the high-quality leather design of the iconic King football boot with the outsole of the heritage running shoe, Easy Rider. Constructed from premium soft vintage leather, they come complete with that fold over tongue that features a debossed and printed gold-foil FENTY and PUMA CAT logo. On the underside, they ride in on that gum outsole and leather footbed.
Shop the Fenty x PUMA Avanti at puma.com
