FC Bayern midfielder Georgia Stanway has teamed up with Munich’s premium streetwear retailer, BSTN, for an editorial that brings a new energy to the iconic Nike Air Max SNDR.
You’re a retailer based in Munich, so makes sense to tap into Bayern’s wealth of talent to promote your products, and that’s just what BSTN have done for their latest Nike Air Max SNDR campaign, recruiting the Lionesses own Georgia Stanway. The photoshoot, which captures Stanway off the pitch in co-ordinated lifestyle attire, highlights her distinctive sense of style and fashion-forward approach. Dressed in a fresh "Burgundy Crush/Baltic Blue” colourway of the Air Max SNDR, paired with carefully curated premium apparel, the editorial marks a new chapter for the legendary sneaker.
Originally launched in 1999 as the Air Max Sunder, the silhouette now returns as the Air Max SNDR—radically reimagined 25 years later, designed for the next generation of sneakerheads and streetwear enthusiasts. This isn’t a retro reissue; it’s a reboot, blending modern design elements with the bold energy that made the original so beloved.
The editorial encapsulates the essence of the Air Max SNDR—loud, unapologetic, and impossible to ignore. With Stanway, who is known for her confidence on and off the field, BSTN brings a fresh, high-end twist to the sneaker’s legacy. The shoot showcases a fusion of sports, fashion, and culture, with Stanway effortlessly embodying the spirit of the Air Max SNDR: turn heads, be as loud as you want.
Shop the Nike Wmns Air Max SNDR "Burgundy Crush/Baltic Blue" now at bstn.com
