Having been seen in the brand’s boots since the turn of the new year, João Félix has now been officially announced as a Mizuno Ambassador, marking a fresh start all round following his switch to AC Milan.
It’s all change for João Félix, with the 25-year-old following up his switch to AC Milan with the official news that he’s signed on as a brand ambassador with Mizuno. The latter doesn’t come as a massive surprise, given he’s been wearing the brand’s boots for a few weeks now, signalling the end of his contract with adidas. But the new sponsorship deal signals big ambitions for the Japanese brand, who’ve recently revealed their new next generation Alpha II boot, which Félix will wear.
The Portuguese superstar will not only lace up in Mizuno boots on the pitch but will also become a key figure in the development of the brand’s football performance range.
As mentioned, Félix’s weapon of choice will be the Mizuno α Ⅱ JAPAN – a boot engineered for speed, precision, and peak performance. Crafted in Japan, this latest iteration is the fastest in Mizuno’s storied history, featuring the innovative "ZEROGLIDE α MESH" across the tongue, insoles, collar lining, and upper. This advanced tech enhances grip and reduces foot slippage, ensuring a locked-in fit for those explosive movements that define Félix’s game.
Beyond the boots, João Félix will be the face of Mizuno’s lifestyle footwear and apparel, further solidifying the brand’s presence on and off the pitch. His insights will shape future Mizuno designs, pushing the brand forward in both performance and style.
Speaking about the new partnership, Félix said: “I am delighted to become the global brand ambassador for Mizuno, a Japanese sports brand with a long and rich history. Mizuno’s football boots are very light and comfortable. My first impression after wearing them were really fantastic and I am excited to play with these boots. Furthermore, I am looking forward to work closely with Mizuno to expand the brand globally.”
Akito Mizuno, President of Mizuno Corporation, added: "We are very pleased to welcome João Félix as a Mizuno brand ambassador. Alongside Félix, who has continued to shine on the world’s greatest stages since his teenage years, we will further grow and evolve Mizuno's football business globally. I am truly looking forward to bringing joy and inspiration to football fans around the world through this partnership.”
João Felix wears the Mizuno Alpha II, which you can pick up at prodirectsport.com/soccer
