Redefining the intersection of music and sport, European Champions PSG team up with global music artist The Weeknd again for an exclusive collaboration centred around the city of Los Angeles. The two cultural powerhouses unveil 'PSG x XO Beyond Limits. Beyond Borders' to bring the City of Angels to life, perfectly aligning with both of their tours in the US.
Recently crowned European Champions Paris Saint-Germain further extend their cultural reach, linking back up with two-time Grammy winner The Weeknd. PSG stand as one of the most culturally significant clubs in football, always looking to delve into fashion with collaborations with the likes of Jordan and Bape. Now, they look to bridge the gaps between music, sport and fashion, announcing the next chapter in their partnership with the Canadian singer. ‘PSG x XO Beyond Limits. Beyond Borders’ builds on the previous success of their initial collaboration, this time shifting their focus to the City Of Angels as both thrive in the city on their individual tours.
Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, commented: "This collaboration represents more than just a jersey — it’s a meeting of two global cultures and is based on the relationship we’ve built together in recent years. By bringing the best of Paris and Los Angeles together, we’re uniting fans through a shared passion for creativity, music and sport."
The two have co-designed a special collector’s edition of the new PSG 25/25 home jersey. A bespoke co-branded print of ‘Paris Los Angeles XO’ features across the shirt, honouring both Pari’s rich football history as well as the The Weeknd’s bold aesthetic. We got to see the jersey in action over the weekend during PSG’s opening win over Atlético Madrid in the FIFA Club World Cup, where Les Parisians displayed a comfortable 4-0 performance at the iconic Rose Bowl stadium in LA.
Alongside the jersey, the PSG x XO collaboration is extending into a full collection for the first time, incorporating both brands’ visual identity in a series of lifestyle pieces. Each piece fashions a clean look, simple and effective, ranging from hoodies to t-shirts to scarves. These two global giants were never going to miss with this one.
La Mar C. Taylor, Creative Director and Co-Founder of XO, said: "From the beginning, our vision with Paris Saint-Germain has been to build moments that feel both intimate and iconic. This collaboration is a celebration of identity, ambition, and the power of cultural crossover."
The full collection is available alongside the exclusive 25/26 Home jersey at both PSG and XO stores.
Available now at store.psg.fr and xo.store
