Nike don’t do small gestures. Ahead of the Manchester derby, the Swoosh have rolled into the city with the biggest football boot ever made – a six-metre-long, record-breaking replica of Erling Haaland’s latest Phantom signature edition.
Built in true Haaland fashion – bigger, bolder, and destined for headlines – the boot clocks in at a jaw-dropping UK size 672. That’s 6.00 metres in length, 2.45 metres in height, and 2.02 metres in width. For context, it smashes the previous world record (5.35m x 2.05m x 1.70m). Fitting, then, for a striker who was built to break records himself.
The giant Phantom has been spotted touring Manchester on the back of a flatbed truck, stopping traffic and turning heads as it rolled past the city’s landmarks. The artwork is a perfect recreation of Haaland’s new ‘Laser Orange/ Lemon Venom/ Blue Void’ colourway – a design that channels the Norwegian’s relentless fire and unpredictable edge.
Nike’s tagline for the boot is “Too Big To Miss”, and in this form it’s been taken literally. The oversized Phantom dropped into a Pro:Direct Soccer On Pitch Challenge Activation with Football Beyond Borders kids in Manchester, before heading for a stint at the National Football Museum where it’ll stay until 22 September. Come Sunday, expect to see it paraded around the Etihad ahead of kick-off – because a spectacle like this doesn’t sit quietly in the shadows.
From giant murals to street activations, Nike have always found a way to blur the line between performance and culture. But this one sets a new benchmark. Haaland gets a record-breaking boot for a record-breaking player – and for the city of Manchester, it’s a reminder that in the battle for attention, some things really are too big to miss.
Shop the Nike Phantom 6 'Haaland' at prodirectsport.com/soccer
