adidas has officially lifted the lid on Messi+10: Season 2 — a fresh chapter in the brand’s ongoing celebration of football’s most transcendent talent.
Fro those who may have missed Season 1, this is a movement built around the next wave of players who see the game differently, carrying the same creative spark that has defined Messi’s career for two decades. Handpicked by the man himself, this season’s Messi+10 lineup reads like a who’s who of emerging brilliance: Nico Paz, Kendry Páez, Andrey Santos, Rodrigo Mora, Rio Ngumoha, Brajan Gruda, Kader Meïté, Mika Godts, Lily Yohannes, and Clara Serrajordi. Ten players from across the world — ten different stories — all united by the same vision.
Each of them steps into the spotlight wearing the all-new F50 ‘Vis10n’, the latest innovation from adidas Football and the only boot Messi laces up in right now. Alongside the GOAT himself, they’ll also front a rotation of upcoming, exclusive F50 Messi drops across the season.
The F50 Vis10n is a masterclass in evolution — a boot designed for those who play with a sixth sense. Built on a Royal Blue base and electrified by Blue Burst waves and Solar Yellow stripes, it nods to the legendary 2009 F50i that Messi made his own during Barcelona’s golden era. Under the hood, there’s a HybridTouch upper for a leather-like feel, a knit burrito tongue for that locked-in fit, and a Sprintframe 360 outsole engineered for instant acceleration and total control.
Where others see chaos, the visionary sees space. Messi+10: Season 2 is about that perspective — the rare ability to make football look effortless, to rewrite what’s possible. With this new generation stepping into the light, adidas isn’t just continuing Messi’s legacy; they’re expanding it.
Shop the adidas F50 Vis10n at prodirectsport.com/soccer
