Breaking out from the traditional borders, Macron has revealed its latest campaign, titled ‘Sound of Us’, and it’s a brave exploration of design as a creative process that goes beyond technical function to become a form of cultural expression.
Breaking boundaries and rewriting the playbook, Italian brand Macron has dropped its latest campaign, Sound of Us — and it’s a move that hits all the right notes. Football has always had a soundtrack: from national anthems to the Champions League theme, from terrace chants to club songs. These moments don’t just fill the air; they unite fans, ignite passion, and set the stage for the spectacle ahead. Now, Macron is amplifying that connection, shining a spotlight on the ritual that precedes the game.
At the heart of this campaign? The Anthem Jacket. Designed by the Centro Stile Macron, these iconic garments are more than just pre-match attire — they’re symbols of identity, worn by players as they step into the arena. Macron has taken that idea and layered it with music. To celebrate the uniqueness of these jackets, the brand teamed up with five musicians from the BOSCO STUDIO project to compose and record an original piece — the Macron Anthem.
Five jackets. Five cultures. Five instruments. One visual and sonic symphony.
The jackets featured belong to five clubs from Macron’s global roster: Bologna, Cadiz CF, FK Austria Wien, Wrexham, and PAOK. Each piece carries its own cultural DNA, and together they form a chorus that speaks to the campaign’s core message: design and identity expressed through sound.
It’s a bold play from Macron — and we’re here for it. In a world where most brands stick to the safe lane, this feels like a creative detour with purpose. Sure, it highlights the quality and versatility of the Anthem Jacket — varsity-inspired, effortlessly bridging the gap between pitch and street — but it also pushes the conversation forward. This isn’t just about kit; it’s about culture.
Following the path set by The Shape of Beauty campaign, which celebrated the aesthetic language of Macron’s kit designs, Sound of Us reinforces the brand’s vision: design as a creative process that transcends technical function to become a form of cultural expression. It’s an artistic crossover that feels authentic, and it signals a brand unafraid to experiment.
Macron isn’t just making noise — it’s making music. And in doing so, it’s reminding us that football is more than a game. It’s a performance, a ritual, and yes, a sound we all share.
Macron's Anthem Jackets are available for purchase on macron.com.
