Two cultural heavyweights collide as Liverpool FC and Tommy Hilfiger have announced a new partnership. It sees the American fashion icon making its first-ever move into club football, aligning with the Reds to shape a fresh style vision for the modern game.
This first-of-its-kind collaboration will see TOMMY HILFIGER’s modern American classics woven into the fabric of Liverpool FC across the season. From matchday arrivals to global campaigns, the partnership spans the men’s and women’s squads alongside key backroom staff, spotlighting football not just as a sport, but as a cultural platform.
New York prep meets Anfield heritage through a series of seasonal campaigns, exclusive capsules and cultural moments. Fronting the launch are men’s first-team stars Virgil van Dijk, Dominik Szoboszlai, Florian Wirtz, Conor Bradley and Hugo Ekitike, joined by Liverpool FC Women’s Gemma Bonner and Leanne Kiernan. Together, they bring the collaboration to life as a confident, contemporary expression of individuality and style.
“It’s great to see our LFC club partnership with Tommy Hilfiger go live,” said club captain Virgil van Dijk. “We as players are excited to see the collaboration come to life, bringing together fashion, culture and heritage.”
Across the season, fans can expect ongoing storytelling on football’s biggest stages, with curated TOMMY HILFIGER collections sitting at the heart of it. The partnership will deliver the brand’s seasonal wardrobe of iconic essentials, timeless denim, the ‘New York’ dress-casual collection, refined accessories and footwear, alongside co-branded club capsules that blur the lines between lifestyle and matchday.
Liverpool FC’s chief commercial officer, Ben Latty, highlighted the natural alignment between the two brands: “Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time. With a long-standing connection to innovative style, and a deep-rooted sense of community, this partnership is a natural fit.”
For Tommy Hilfiger himself, the collaboration taps into the very heart of sport-inspired storytelling. “For my entire career I’ve been inspired by sports icons, stories and uniforms,” he said. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride.”
The announcement was marked in suitably bold fashion. In a statement of shared legacy and ambition, the largest TOMMY HILFIGER flag ever produced was unfurled across the Anfield pitch, revealing the co-branded logo. Measuring an eye-watering 101 x 65.59 metres, the fabric has since been donated to the Silly Goose Foundation, founded by Reagan — an LFC Foundation participant, lifelong Reds fan and creative force who uses her love of textiles and design to support charitable causes.
Keep it locked for the drop of the first LFC x Tommy Hilfiger collection.
