Football and culture have always shared the same pitch, and as the countdown to the FIFA World Cup 2026™ begins, Tequila Don Julio steps into the game with a golden statement. Introducing the limited-edition Tequila Don Julio 1942 FIFA World Cup 2026™ bottle – a tribute to the artistry of tequila-making and the timeless magic of football.
Encased in a luminous gold bottle inspired by the FIFA World Cup™ Official Trophy and crowned with a malachite closure, this isn’t just tequila – it’s a celebration. Inside, the same iconic Tequila Don Julio 1942 remains untouched: aged for at least two years in American white oak barrels, delivering warm oak, vanilla, roasted agave, and a finish that lingers like a last-minute winner.
The launch campaign brings together two legends who need no introduction: Roberto Carlos and Thierry Henry. Their presence elevates the collaboration beyond product; it’s about legacy, nostalgia, and moments that live forever. Behind the lens is Stillz, the creative director shaping the visual language of this campaign.
Speaking on working with icons of this magnitude, Stillz explains: “The plan is to just have fun with it. I’ve worked with close friends of mine alongside Thierry and Roberto to try to create an intimate setting where we can have fun and make everyone feel comfortable. When things get too professional we don’t get the space to get creative… To me, working with these guys is like playing FIFA on Xbox throughout my childhood. I feel the same excitement now as I did trying to pack them in Ultimate Team.”
That sense of playfulness runs through the campaign—a nod to football’s cultural heartbeat and the nostalgia of Joga Bonito. Stillz adds: “Joga TV is back. All those iconic moments that felt so real in football and had a sense of fantasy – that’s what I’m missing. Creating these moments with legends is important for their legacy to live on forever.”
Available nationwide on April 2, 2026, the Tequila Don Julio 1942 FIFA World Cup 2026™ Edition is priced at $225 for 750ml and $17.99 for 50ml. It’s a bottle that embodies the spirit of victory, pride, and elevated celebration. A trophy reimagined for those who live the game.
As Stillz reflects on the journey: “Younger me was playing video games with these guys on their teams. It’s crazy to be able to work with them now. Collecting polaroids of these legends feels like Warhol shooting Pele in the 70s. Hopefully something that stamps this moment in history forever.”
Football, tequila, and culture – three worlds colliding under the lights of the biggest stage on earth. Raise a glass. The game is on.
