Have you ever dreamt of having your own bespoke football boots, perfectly handcrafted to meet the exact specifications of your foot? I’m talking about the kind of premium service that’s only available to the most elite professional players. Well, that dream is now a reality, as adidas and Pro:Direct Soccer team up to offer their MADE TO MEASURE service, available exclusively in-store at PD:FC Manchester Arndale.
Let’s face facts: no two feet in the game are the same, and yet we all have to select from the same pool of boots on the market. You might struggle to find a pair that fit you perfectly. Maybe you settle for the fact the right one fits like a glove (is a slipper more appropriate?!?) while the left one might be a little loose. You settle for the best of the bunch and that’s that. But now there’s another option – albeit a pricey one. At £1,300 this isn’t going to be available for everyone, but the adidas Football MADE TO MEASURE service is a premium-level experience that’s previously only been available to the very best ballers in the world – from the likes of David Beckham and Toni Kroos right up to today's stars, like Jude Bellingham and Alessia Russo. And now for the first time, that same elite experience is accessible to anyone through PD:FC Manchester. Well, anyone who has the dosh at least.
Delivered by the adidas APEX (Athlete Product Excellence) team, the service carries forward founder Adi Dassler’s famous promise: “Only the Best for the Athlete.” When the finest margins can decide matches, every detail matters, right? And few details are more important than the connection between player and boot.
So, what’s involved I hear you ask? Well, the journey from consultation to collection is a carefully managed process designed to create a boot tailored specifically to you.
Step One: Consultation
It all starts at the PD:FC Manchester store, where you'll undergo a one-to-one consultation. Using the latest high-resolution foot-scanning technology, specialists take detailed measurements of your feet while assessing your individual requirements and preferences.
The session is designed to identify exactly what you need from your boots, with expert guidance on achieving the ideal balance of fit, comfort and performance.
Step Two: Performance Modifications
Once your measurements have been captured, the adidas team uses the data alongside your feedback and previous boot experiences to understand how and why certain boots feel the way they do.
From there, they can recommend specific modifications to create a truly personalised fit. This is also the stage where you'll choose your preferred silo, either the F50 or Predator, as well as the ground type for your soleplate.
Step Three: Handcrafted Expertise
With the specifications finalised, your order is sent to adidas' renowned Scheinfeld Manufaktur in Bavaria, Germany.
Located close to the brand's headquarters in Herzogenaurach, the factory has been producing some of adidas' finest football boots for more than six decades. This is where specialist craftspeople meticulously build your boots by hand, bringing together decades of expertise, precision and attention to detail.
Step Four: Built For You
Once construction is complete, the finishing touches are applied. Personalisation options such as flags, initials or names are added before the boots are carefully packaged for delivery.
The finished product then arrives back at PD:FC Manchester, presented in premium packaging and ready for collection. The result is a pair of football boots crafted specifically for your feet, built to your preferences and designed to offer the closest experience possible to the footwear worn by the game's elite professionals.
For those who have always wondered what it feels like to wear boots made exclusively for them, adidas MADE TO MEASURE offers a rare opportunity to find out. It's not cheap, and it certainly isn't aimed at everyone, but for players chasing the ultimate fit, comfort and performance, it doesn't get much more exclusive than this.
To find out more and book your appointment, head to prodirectsport.com/soccer