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Romelu Lukaku Signs With PUMA

Manchester United striker Romelu Lukaku has finally announced a long awaited boot deal with PUMA, ending a two year spell without an official boot deal. Just in time for the Belgium's opening 2018 World Cup game. Good timing, that.

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adidas Football Open Moscow Creator Base With Mourinho, Pharaoh and The Tango League

Bringing an on and off pitch party to proceedings, adidas launched their Moscow Creator Base on the first day of the World Cup. Opened by Jose Mourinho and closed by Russian rapper Pharaoh, day one of this tournament was given a creative lick thanks to those solid three stripes.

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Classic Football Shirts Open World Cup Pop-Up Store

Classic Football Shirts have opened their 2018 World Cup pop-up hub in London today as they celebrate the kick off of the tournament with an eleven day party of throwback replica and live football.

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Nike Football Present 'The Battle Inside Cristiano's Mind'

Nike Football have launched a new animated series titled "The Battle Inside Cristiano's Mind" ahead of the 2018 World Cup kick off. Ronaldo is met by Ronaldon't in the first episode as he talks about his iconic bicycle kick against Juventus.

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Iran Coach Carlos Queiroz Slams Nike For Refusing To Supply Players With Boots

Nike players in the Iran national team are having to source their own boots for the 2018 World Cup after Nike cut off their supply deal in line with US trade sanctions put in place by Donald Trump. It's a move that's angered Iran coach Carlos Queiroz.

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Beats by Dre Dodge Non-Official Brand Rules For 2018 World Cup

Beats by Dre are slipping past the barriers put in place to deter non-official brands at the 2018 World Cup in Russia by supplying players with customised "X Marks The Spot" Studio Wireless headphones.

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Zidane Opens The "ZZ10" Playground in Saint-Denis

On a year where French football celebrates its 20th anniversary of winning the FIFA World Cup, Les Bleus and adidas have paid tribute to a legendary player by creating the "ZZ10" playground in Saint-Denis, on the outskirts of Paris en route to the Stade de France.

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R9 & Arshavin Open the Nike BOX Msk in Moscow

Nike have opened the BOX Msk, a mixed sport, community and culture centre in the heart of Moscow, with appearances from Brazilian icon Ronaldo and local hero Andrey Arshavin.

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adidas Officially Announce Dybala Deal

After over a year of uncertainty surrounding his brand allegiance Paulo Dybala has finally and officially signed with adidas on the very cusp of the 2018 World Cup kick off in Russia.

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Russian Street Artist Creates Messi Mural in Moscow

As Russia prepare to welcome the world this week, last minute preparations are appearing right across each host city. None more so than in Moscow where local street artist Sergey Erofeev has whipped up a mural depicting Argentina's nifty little frontman Lionel Messi.

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EA Sports Launch FIFA 19 Trailer With Champions League

EA Sports have rolled out their trailer for FIFA 19, which for the first time will include an official standalone UEFA Champions League mode. From the group stage to the 2019 final at the Wanda Metropolitano Stadium in Madrid, the famous anthem arrives.

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Beats Presents 'The Defiant Mixtape Vol. 1'

Bringing a different perspective to the party, Beats by Dr. Dre have weighed on in with a bout of World Cup fever that hits hella high notes. The latest instalment of its “Made Defiant” has been directed by Guy Ritchie and is 100% dedicated to football.

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adidas Reveal 2018 World Cup Golden Boot, Ball & Glove Trophies

adidas and FIFA have revealed their 2018 World Cup tournament trophies for the Golden Boot, Golden Ball and Golden Glove, revealed this week at a special adidas pop-up store in Moscow.

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adidas Launch 'Create The Answer' Advert

Aligning the stars and urging the audience to create, adidas have launched their latest advert that drops just ahead of the FIFA World Cup. Introducing... 'Create the Answer'.

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Nike Brasil Launch #Brasileiragem World Cup Advert

A Nike World Cup advert is an integral part to the legacy of the tournament. Twenty years on from their iconic airport advert starring Ronaldo and Romario, Nike have released their 2018 World Cup Brazilian television advert fronted by the Brasil's new golden generation.

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SoccerBible Magazine Issue 11 Pop Up Launch With Aries

In collaboration with lifestyle brand Aries, we took to Covent Garden to host a pop up launch to support the SoccerBible Magazine Issue 11. An issue that crosses music with fashion with football, it's a creative look at the game and comes at football from a perspective of taste and intelligence.

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