Luton Town Confirm Barcelona Stadium Team To Work On New Home Plans

After first teasing plans for a new home late last year, Luton Town confirm that the company who have been redeveloping the Spotify Nou Camp will work on the proposed 25,000 capacity stadium – Power Court.

New Balance & Atalanta Announce New Kit Partnership

New Balance has landed in Serie A, striking a multi-year deal to become the official kit supplier of Atalanta B.C. from the 2025/26 season. The partnership sees the Boston-based brand replace Joma, who’ve kitted out the Nerazzurri for the past eight seasons—an era that now includes their crowning as UEFA Europa League champions.

FIFA Reveal World Cup 2026 Official Host City Posters

It may be next year but the hype for World Cup 2026 starts now as FIFA unveil the official host city posters for the tournament. Each piece is a work of art, designed to mirror each city’s identity and football culture before bringing the biggest competition in football to their doorstep.

A New Era: AS Monaco Appoint Mizuno as Official Kit Provider From 25/26 Season

AS Monaco have announced a new partnership with Mizuno as official kit providers for the next five seasons. Starting from the beginning of July, the Japanese brand will supply the training and match kits for the Ligue 1 side, taking over from Kappa.

In Review | "Galáctica" – The Caroline Weir Documentary

From the streets of Dunfermline to the pristine pitches of the Santiago Bernabéu, Caroline Weir's journey is one for the ages. And now, in the Scottish FA's latest documentary, Galáctica, we get a front-row seat to witness the making of a modern football icon.

Roc Nation Sports Reveal Their 'Class Of 2025'

In Partnership with Roc Nation

World-renowned agency Roc Nation Sports International (RNSI) has officially announced the signing of six of the most exciting young footballers in the game, forming their highly anticipated ‘Class of 2025.’

Borussia Dortmund and Pittsburgh Steelers Join Forces For A First of its Kind Partnership For Bot…

Two iconic sports brands who, up until now, were only unite through their shared colours, have joined forces for a partnership unlike any they have had before. Bundesliga side Borussia Dortmund link up with NFL team Pittsburgh Steelers to produce joint activities, content and fan engagement initiatives for both clubs.

Salah Offers Support In Surprise adidas Initiative

As part of the brand’s mission to highlight the importance of positivity from coaches, parents, supporters, and teammates, adidas and Mohamed Salah joined forces to deliver a dream surprise for Sefton Park Rangers, a community girls’ football club in Liverpool.

Avery Dennison Announce Re-Launch Of Retro Premier League Font

Due to high demand from fans for authentic retro shirts, Avery Dennison – the official names and numbers supplier to the Premier League – has unveiled the launch of the official PL retro font from the 2007-2017 era. This launch marks the first time that an official retro font has been available for clubs and retailers, bringing the fans that beloved nostalgia.

PUMA Officially Announce Partnership With Premier League

We all knew it was coming, but finally PUMA have officially announced their partnership with the Premier League. Commencing a new era, PUMA take over as the Official Ball Supplier for the most watched league in the world, starting from the beginning of the 2025/26 season.

Goodbye Old Trafford | Manchester United Reveal Plans For New Stadium

Manchester United have unveiled plans for a brand-new 100,000 seat stadium to replace Old Trafford as the Red Devils’ home. Sir Jim Ratcliffe looks to begin a new era with a two-billion-pound investment into the ‘Wembley of the North’.

Why Liverpool x adidas Is Such An Iconic Partnership

It’s official – Liverpool and adidas will reunite at the culmination of this season, confirming what has been one of the worst kept secrets in football, something the brand have leant into for their announcement. Here, we take a look at why it’s such an iconic partnership.

Chelsea Celebrates 120th Anniversary With Exhibition At Saatchi Gallery

On Monday, Chelsea Football Club will be 120 years old, and to mark this milestone in their history, a range of activities are to take place across the coming months to reflect on the incredible history of the Blues, including a free 120th anniversary exhibition, This Game is What We Make It, hosted at the London Saatchi Gallery.

Anthony Gordon and Steve Bracknall Open The First Ever Pro:Direct x adidas Boot Exchange

This week, adidas and Pro:direct joined forces to hold their first-ever boot exchange. Located in Newcastle, the event was opened by star winger Anthony Gordon alongside Steve Bracknall, with football fans all over the city showing up in full force to get their hands on a pair of brand-new Predators.

Apple Reveal Bespoke Sleeve Badges For 2025 MLS Season

As a perfect way to commemorate 30 years of the MLS, Apple have designed brand-new, bespoke sleeve badges for the 2025 season. Each team will have a unique print design across the Apple logo, as a nod to the visual identity of each club's culture.

Son Heung-Min Teams Up With adidas To Surprise London Youth Football Organisation

As part of the ‘You Got This’ initiative that adidas unveiled last week, Son Heung-Min joined forces with the Kinetic Foundation to show up pitch-side at Harris Academy to highlight the importance of positivity around young athletes.