Pepsi Refreshes Football History In Star-Studded Style With “Refresh The Game” Campaign

Ahead of this summer's Women's Euro 2025 tournament, Pepsi has just dropped an all-new global campaign — Refresh the Game — and it’s a masterclass in time travel, football fantasy, and fizzy legacy.

adidas and Alessia Russo Celebrate WSL Golden Boot With Custom Gold Predators

It may be a boots only summer, but adidas and Alessia Russo are taking it to the next level with 'Golden Boots only summer'. Celebrating placing joint first in the WSL Golden Boot race, the Three Stripes have gifted Russo with a custom pair of shining gold Predators.

More Than A Game: Alia Guagni’s Farewell Jersey Sends A Message For The Future

On a day traditionally reserved for celebrating motherhood, Alia Guagni rewrote the script—signing off from the game not with a standard tribute or send-off, but with a message that reverberates far beyond the pitch.

Lamine Yamal's Dancing To His Own Beat

After dancing past defenders to his own beat all season, it’s only right Lamine Yamal becomes the latest member to join the Beats By Dre family. Much like the young star himself, the creative is both playful and clever for the new campaign.

Jameson & PUMA Celebrate Limited Edition Collab With Irish Football Legends

Jameson—the world’s No.1 Irish whiskey—and PUMA teamed up recently to toast the beautiful game with a limited edition drop that’s all about celebrating fans, and to celebrate the drop they had a little shindig with some familiar faces serving.

Luton Town Confirm Barcelona Stadium Team To Work On New Home Plans

After first teasing plans for a new home late last year, Luton Town confirm that the company who have been redeveloping the Spotify Nou Camp will work on the proposed 25,000 capacity stadium – Power Court.

New Balance & Atalanta Announce New Kit Partnership

New Balance has landed in Serie A, striking a multi-year deal to become the official kit supplier of Atalanta B.C. from the 2025/26 season. The partnership sees the Boston-based brand replace Joma, who’ve kitted out the Nerazzurri for the past eight seasons—an era that now includes their crowning as UEFA Europa League champions.

FIFA Reveal World Cup 2026 Official Host City Posters

It may be next year but the hype for World Cup 2026 starts now as FIFA unveil the official host city posters for the tournament. Each piece is a work of art, designed to mirror each city’s identity and football culture before bringing the biggest competition in football to their doorstep.

A New Era: AS Monaco Appoint Mizuno as Official Kit Provider From 25/26 Season

AS Monaco have announced a new partnership with Mizuno as official kit providers for the next five seasons. Starting from the beginning of July, the Japanese brand will supply the training and match kits for the Ligue 1 side, taking over from Kappa.

In Review | "Galáctica" – The Caroline Weir Documentary

From the streets of Dunfermline to the pristine pitches of the Santiago Bernabéu, Caroline Weir's journey is one for the ages. And now, in the Scottish FA's latest documentary, Galáctica, we get a front-row seat to witness the making of a modern football icon.

Roc Nation Sports Reveal Their 'Class Of 2025'

In Partnership with Roc Nation

World-renowned agency Roc Nation Sports International (RNSI) has officially announced the signing of six of the most exciting young footballers in the game, forming their highly anticipated ‘Class of 2025.’

Borussia Dortmund and Pittsburgh Steelers Join Forces For A First of its Kind Partnership For Bot…

Two iconic sports brands who, up until now, were only unite through their shared colours, have joined forces for a partnership unlike any they have had before. Bundesliga side Borussia Dortmund link up with NFL team Pittsburgh Steelers to produce joint activities, content and fan engagement initiatives for both clubs.

Salah Offers Support In Surprise adidas Initiative

As part of the brand’s mission to highlight the importance of positivity from coaches, parents, supporters, and teammates, adidas and Mohamed Salah joined forces to deliver a dream surprise for Sefton Park Rangers, a community girls’ football club in Liverpool.

Avery Dennison Announce Re-Launch Of Retro Premier League Font

Due to high demand from fans for authentic retro shirts, Avery Dennison – the official names and numbers supplier to the Premier League – has unveiled the launch of the official PL retro font from the 2007-2017 era. This launch marks the first time that an official retro font has been available for clubs and retailers, bringing the fans that beloved nostalgia.

PUMA Officially Announce Partnership With Premier League

We all knew it was coming, but finally PUMA have officially announced their partnership with the Premier League. Commencing a new era, PUMA take over as the Official Ball Supplier for the most watched league in the world, starting from the beginning of the 2025/26 season.

Goodbye Old Trafford | Manchester United Reveal Plans For New Stadium

Manchester United have unveiled plans for a brand-new 100,000 seat stadium to replace Old Trafford as the Red Devils’ home. Sir Jim Ratcliffe looks to begin a new era with a two-billion-pound investment into the ‘Wembley of the North’.