Venezia FC Lose Chief Brand Officer & Media Director

Big news from Venezia last week, with chief brand officer Ted Philipakos and media director Sonya Kondratenko, departing the club. The pair have been key figures in the Italian side’s rebranding and resurgence over the last two and a half years, so their departure will likely be a big loss for the Serie B side.

AIK Debut Special Edition 2023 Stockholm Jersey

Having revealed their stunning new Stockholm Edition cup shirt, Swedish style kings AIK promptly debuted the new kit and wider collection in their Svenska Cupen match against Västerås.

Premier League & EA Sports Close To Signing Huge Deal

EA Sports look to be making their first major moves since parting ways with FIFA, with a huge deal for the Premier League rights worth in the region of £500m reportedly on the cards.

Jack Grealish Reportedly Set To Sign Record Boot Deal

If reports are to be believed, Jack Grealish could be set for a big money brand switch that would see him as the highest paid British player for such a deal, moving ahead of the previous record holders, Gareth Bale and Harry Kane.

The Five Biggest Players Currently Without Boot Contracts

Blackout and older model boots are more often than not a key indicators that a player is – or is soon to be – out of contract with their technical sponsor, and are therefore free to start negotiating with other brands. With that in mind, we’ve rounded up the five best players who are “on the market”.

Why Jamaica Can Be A Real Canvas For Creativity For adidas

Jamaica is a vibrant country, full of life, culture, history and heritage. With its influence spreading throughout the world, it’s ripe for the picking, and adidas have just done that in a footballing sense, coming in as the nation’s new technical partner. The Three Stripes now have the opportunity to create something really special…

Beckham Family Offer Early Preview Of 2023 Inter Miami Secondary Jersey

With the 2023 MLS season right around the corner anticipation is building around clubs’ new kits for the campaign, with nothing official released yet. But the Beckham family have now given a pretty good look at Inter Miami’s secondary jersey.

Lebron James Debuts New Collaborative LFC Collection

Confirming some long-standing rumours, Liverpool shareholder and NBA superstar Lebron James has debuted some pieces from what looks to be a new collaborative collection with the Premier League club ahead of the Lakers’ game against The Spurs recently.

Liberal Youth Ministry Collaborates With Chivas Guadalajara At Paris Fashion Week

Taking their unprecedented opportunity at Paris Fashion Week by storm, Mexican brand Liberal Youth Ministry unveiled their FW23 collection, which featured a collaboration with Liga MX side Chivas Guadalajara.

Fans Welcome AIK Back In Club Tradition For First Pre-Season Session

Already known as one of the most stylish teams in World football, AIK have returned to preseason training ahead of the 2023 Allsvenskan season, and they’ve done so with fans welcoming them back in some flare-fuelled scenes, as has become a club tradition over the years.

Why The Italian National Team Is Ready To Usher In A New Era

Following the highs of winning Euro 2020, Italy were quickly brought back down to Earth with a bump as they failed to qualify for the 2022 World Cup. It was a huge blow for a nation that prides itself on its performances, and yet it was the latest in a line of disappointments, but it also signalled a time for change.

Arsenal Unveils New Artwork For Emirates Stadium Exterior

adidas & Arsenal Expand 'No More Red' Campaign

Building on what the club started last season, Arsenal and adidas have launched the next chapter of their No More Red campaign, and it will see the club once again playing in an all-white strip in their FA Cup Third Round tie with Oxford United.

Life After Lionel – Where Do adidas Go Post Messi?

Adidas Football has just enjoyed a stellar World Cup, with its talisman, Lionel Messi, going all the way to lift the ultimate prize in World Football. It was the highest of highs, but with Messi not getting any younger, where does the brand go from here?

Italian National Team Unveil New Crest

Starting the new year afresh in more ways than one, the Italian Football Federation has unveiled a new crest for all national teams, completing a rebranding process that coincides with adidas taking the reins as new technical sponsor.

How adidas & Messi Defied The Odds To Win The Battle Of The Brands At The 2022 World Cup

The curtain has finally come down on the first-ever winter World Cup, and while it was Lionel Messi who led Argentina to ultimate glory and immortality, as far as the brands go it will be adidas who were left with the biggest grins of all…