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Pepsi Announce Vinicius Jr As New Global Ambassador

Utilising a new collection created with Art of Football [AoF] that pays homage to then brand’s early 00’s football ads, Pepsi has announced Real Madrid and Brazil star Vinicius Jr. as its latest global ambassador, following in the footsteps of fellow countryman and inspiration, Ronaldinho.

Barcelona To Wear Kit Featuring Drake’s OVO Sound Logo In El Clasico

On Sunday 16 October, for the La Liga El Clásico match against Real Madrid, FC Barcelona will be wearing a special kit featuring Drake’s OVO Sound logo to celebrate his achievement of being the first artist to reach 50 billion streams.

Dave & New Balance Join Forces For 2022 Santan Cup

Once again pulling strings, calling favours, and lining up some of the rap scene’s finest alongside some familiar legendary faces from yesteryear, Dave has hosted the 2022 edition of his ‘Santan Cup’ tournament, taking proceedings to Rio de Janeiro in partnership with New Balance.

Tottenham Hotspur & Google In Talks Over Deal For Stadium Naming Rights

Reports are doing the rounds that Tottenham Hotspur are in talks with Google over the naming rights of their stadium, with chairman Daniel Levy seeking a world-record figure for the deal.

Off-White Announced As AC Milan's Official Style & Culture Curator

The rumours were doing the rounds and where there’s smoke there’s usually fire, as the old saying goes, and sure enough, AC Milan have announced that Off-White are the club’s official Style and Culture Curator.

Carli Lloyd Announced As Global Ambassador For Veo

Two-time FIFA player of the year, Carli Lloyd has joined Danish sports-tech outfit, Veo, as a global ambassador, sharing belief in the power of video to positively impact sport at all levels and implementing the tech at her CL10 soccer clinics.

SoccerBible's EA Sports FIFA 23 Review

For the last time ever, we provide our cutting insight into EA Sports FIFA franchise, with what is the 23rd and final instalment. OK, “cutting insight” may be giving a little more credit than we deserve, but if you want to know what we think then here goes…

Audi & Bayern Munich Wrap RS E-Tron GT For 20th Anniversary Of Partnership

Celebrating the 20th anniversary of their partnership in the only way that seems fitting, Audi have once again wrapped the RS e-tron GT concept car in unique Bayern Munich stylings.

Romelu Lukaku Strips Down For Calvin Klein's Latest Campaign

If you’re after a big ol’ dose of inadequacy today, then you’re in luck! That’s because Calvin Klein has just introduced its ‘Calvins or nothing’ underwear campaign, starring Inter striker, Romelu Lukaku. Cue copious shots of the muscular Belgian in his tighty whiteys…

Why England Need To Get Involved In The International Pull Up Scene

Over recent years, the pull up at international training camps has become an event in itself, with players rolling up and expressing themselves in the latest streetwear. But there’s one team that's noticeably not getting on board with this new trend: England. So are the Three lions missing out on an opportunity to move with the times and naturally grow an existing connection with fans?

Nikita Parris & PUMA Open Court In Toxteth For Local Youth

Following an incredible summer of women’s football, PUMA and Lioness, Nikita Parris have worked together to refurbish the Princes Park Methodist Centre sports court located in her hometown of Toxteth, providing a safe space for local kids in the community to play football and other sports.

Mourinho Cameos In Stormzy's Latest Music Video

Following a period of absence, Stormzy has blasted back on the scene with a brand new single called “Mel Made Me Do It”. The seven minute onslaught of straight lyrics features plenty of trademark football references, but none hit as hard as the appearance of one Jose Mourinho.

Basement Approved & New Balance Host The Basement Cup ‘22

Part football, part fashion, all fun. Online youth culture platform The Basement, in partnership with New Balance, brought together players, fans, and brands for the drippiest competition in world football.

Venezia FC Open Flagship Store At Rialto Bridge

Over the last couple of seasons, Venezia FC has established itself as one of the most stylish clubs in the game. Now, they have a focal point for their creative outputs, including their outstanding 22/23 wardrobe, with the opening of their new flagship store, located in the shadow of the Rialto Bridge.

Germany's 2022 World Cup Campaign To Be Focus Of New Amazon Documentary

Germany have a pretty decent track record in the World Cup, and they’ll be hoping that their next campaign, which comes later this year in Qatar, will fair well as it’s set to be the focus of a new documentary from Amazon.

Sensory Suite At The Etihad Stadium Receives PUMA Makeover

Those fans in attendance at the Etihad Stadium for Man City’s 4-2 win against Crystal Palace on 27 August may have noticed something a bit odd. That’s because PUMA, City’s kit partner, has given the club’s Sensory Suite a special makeover in the style of their iconic shoe box.