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adidas Provide Pitch Space For Women, Girls, & Non-Binary Players Throughout Euro 2022

Using the platform of the Women’s Euro that is currently underway to address inequality, adidas has launched an initiative that will see them providing dedicated pitch space for women, girls, and non-binary players in London throughout July.
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adidas Reveal Murals Of Stars Of Women's Euro 2022

The Women’s Euro 2022 tournament is well underway, and to celebrate some of the stars on show on pitches across England, Adidas has unveiled four murals, one each for Mapi Leon, Millie Bright, Vivianne Miedema and Wendie Renard.

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Arsenal Players Open The adidas archive During Their Pre-Season Training Camp

As part of their training camp at the brand’s Global Headquarters in Herzogenaurach, Germany, Arsenal players got to venture inside the adidas Archives, where they were able to check out historic kits and boots.
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Nike Project Images Of The Lionesses Across Iconic Landmarks

As part of their support for the Lionesses ahead of the 2022 Women’s Euros, which kicks off on 6 July, this week Nike lit up London landmarks with powerful messages relating to players within the squad.

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Venezia Unveil New Brand Identity & 22/23 Pre-Match Jersey

Having well and truly established themselves as a disruptive force in world football culture in recent years, Venezia FC take the next step in their modern evolution by presenting a new brand identity, created by world-renowned Munich-based design studio Bureau Borsche.
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PUMA & AC Milan Extend Partnership & Unveil New Training Centre

On the back of a very successful season both on and off the pitch, PUMA and AC Milan have announced a long-term extension of their partnership, and as part of that they will launch the club’s new “PUMA House of Football” training centre.

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Why The 2002 World Cup Was The Most Influential For Product

Perhaps it’s the nostalgia talking being that it was 20 years ago, but for us, 2002 was a golden era for football culture, epitomised by the World Cup in Japan and South Korea. The players, the products, the marketing, it all just struck the perfect balance that accelerated a new direction for the game.
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Footballers Out In Force For RHUDE’s SS23 Show In Paris

Footballers’ fascination with fashion shows no signs of letting up, as evidenced by the all-star turn out at RHUDE’s SS23 show at Paris Fashion Week, which saw players old and new rubbing shoulders with stars from the NBA as well as musicians in what was a colossal crossing of cultures.
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Every Host Stadium For The 2026 World Cup

Flicking attention ahead four years, and the 2026 Men’s World Cup host cities and stadiums have officially been announced. With 16 in total, there’s 11 venues in U.S., three in Mexico and two in Canada, and we’ve rounded them up in one place for you to check out.
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adidas Announces Auction Of 2022 Champions League Final Ball

Probably not one for Liverpool fans this, but adidas have announced that they are auctioning the 2022 UEFA Champions League final kick-off match ball, with all proceeds of the sale going to UNHCR.

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All MLS Games To Be Streamed On Apple TV For Next 10 Years

In what is being hailed as a landmark partnership, Apple and Major League Soccer have announced that all MLS games will be streamed exclusively on the Apple TV app for the next 10 years, beginning in 2023.
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Paul Pogba Goes Sneaker Shopping With Complex

Putting on-pitch matters and his footballing future to one side for the moment, Paul Pogba becomes the latest star to go Sneaker Shopping with Complex's Joe La Puma, hooking up at KITH in Miami.

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Cupra Host the 2022 Next Gen Cup at Camp Nou

Returning after an epic inaugural tournament in 2021, CUPRA were back at the Camp Nou for another celebration of football at this historic venue which sits firmly in their own back yard. The 4 team tournament of last year was tweaked with the introduction of a new format in front of a 15,000 crowd.
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Burberry Announce Son Heung-Min As New Global Ambassador

Following a very successful season in which he picked up the Premier League’s Golden Boot, Tottenham Hotspur and South Korea star Son Heung-Min has been announced as the latest brand ambassador for Burberry.
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Mitre Announce Tyrone Mings As New Global Ambassador

Set to support its partnership with The FA Competitions including The Non-League FA Vase Final this weekend, Mitre has today announced Aston Villa skipper, Tyrone Mings as their new Global Ambassador.
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David Beckham Goes Sneaker Shopping With Complex

Giving us a first-hand look through his iconic adidas Predator archive and picking up a pair of Yeezy Boost 700s in the process, David Beckham linked up with Complex’s Joe La Puma for the Season 16 Premier of “Sneaker Shopping”, hosted at Flight Club in Miami.

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