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David Alaba Becomes An Ambassador For Darwin FC

Taking a stand against racism and all types of discrimination, Real Madrid’s David Alaba joins Darwin FC, a non-profit football organisation from Berlin that aims to grow a borderless football community, and together they’ve launched new fashion collection, with all profits set to be donated.

Fly Nowhere Announce A Special Projects Initiative With PSG

With one eye on complimenting the club’s unique North American retail expansion, Paris Saint Germain and NY/Italy based boutique creative studio Fly Nowhere announce the launch of an initiative to develop special projects and collaboration merchandise.

Man City Are Building The First Football Stadium In The Metaverse

Manchester City are set to be the first Premier League club to join the Metaverse, with news that they have signed a three year deal with Sony that will see them build a virtual Etihad Stadium.

Lazio Announce Technical Partnership With Mizuno

It’s a new era for Lazio, as the Serie A side prepare to say goodbye to current kit producers Macron and say hello to new official kit suppliers Mizuno. The Japanese brand has been confirmed as the new technical partner for the Italian side in a deal that will commence following the conclusion of the 21/22 season.

adidas Unveil Statues Of Female Athletes & Change-Makers At Tower Bridge

To support the push for greater representation in London, adidas has unveiled eight statues of women who are breaking boundaries in the world of sport, fashion, and culture, including Eni Aluko, Vivianne Miedema and Francesca Brown.

Stüssy x PSG Link Up For Collaborative Jersey

Stüssy are marking the opening of their new flagship store in Paris by unveiling a collaborative football shirt with Paris Saint-Germain that'll be available exclusively at the new space in the French capital.

Inter & Nike Clash Over Moncler Partnership

Reports from Italy are suggesting that all is not well in the Inter Milan x Nike partnership. The indication is that the brand are asking to reduce their payments to the club by €1m due to Nerazzurri’s partnership with fashion brand Moncler.

Haaland Meets Zidane For adidas Talks

The big guns have officially been rolled out as adidas step up their pursuit of Erling Haaland. The most in demand striker in world football is open to all offers as he prepares to cash in on two monumental pay days – a new club & a new sponsor – step in Monsieur Zidane in a bid for both.

PSG Reveal Images Of Their New Training Centre

Matching the ambition of the Ligue 1 side, Paris Saint-Germain have unveiled rendered images of their new €300 million training centre, which is currently under construction, with the plan being that it will host the men’s and women’s first teams and the academy from the 23/24 season.

Man United Announce Tezos As New Training Shirt Sponsor

Taking the place of Aon on the front of their training kit, Manchester United have announced a new £20m-per-season shirt sponsor deal with blockchain platform Tezos.

Roc Nation Sports Announces Its Class Of 2022

Once again looking to the future and the development of the game, Roc Nation Sports has announced its 'Class of 2022’: the latest five young up-and-coming superstars to sign with the sports agency.

Sergio Ramos Officially Announced As Mizuno Ambassador

In what is a major capture for the Japanese brand, Mizuno have revealed the signing of Paris Saint-Germain defender and World Cup winner, Sergio Ramos. The Spain international will wear the Morelia Neo Ⅲ β Japan.

Looking Back At All PSG x Jordan Drops

PSG x Jordan changed the face of football culture, ushering in a new era of cross-over collaboration. Now, as we anticipate a second kit from what is its fourth year, we look back at all the drops from the trailblazing partnership.

Could Dusan Vlahovic Be On The Move From Nike?

Dusan Vlahović is one of the hottest strikers in Europe right now, and he underlined his red hot form and ability with a debut goal for Juventus on the weekend. But could he be yet another striker who’s set to leave Nike?

Inter Set To Make Digital Bits Their New Front Of Shirt Sponsor

It seems that Inter Milan’s one year deal for Socios to be the primary shirt sponsor will not be extended, with the current sleeve sponsor, Digitalbits, set to take their place from the beginning of the 22/23 season.

Why adidas Must Make Erling Haaland Their Main Man

It’s no secret that Erling Haaland’s days with Nike look to be up. But with huge interest from other brands in the young superstar, should adidas be going all out to sign him?