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Atletico Mineiro Announce Partnership With adidas

Fresh off of their first league title in 50 years, Atletico Mineiro have announced a new partnership with Adidas that will last until 2025, with the Three Stripes taking on the technical partnership from Le Coq Sportif.

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SoccerBible's Alternative Christmas 2021 Gift Guide

That time of year, and there really isn’t all that long to go until the big day. Knowing how hard it can be to find that perfect gift, we’ve gathered up a selection of alternative Christmas present ideas for that football fan in your life, breaking away from the traditional club merch.

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PARK x Sacramento Republic FC Partner For Capsule Collection

In a first-of-its-kind partnership, PARK and Sacramento Republic FC have come together for a merchandise capsule created for good that celebrates the city’s love for the beautiful game, marking the first time that PARK has worked directly with an individual football club.

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Atletico Mineiro Give Fans Free Tattoos To Celebrate League Title

Atlético Mineiro won the Brazilian league title for the first time in 50 years last week, and to celebrate, the club offered fans free tattoos, and they duly arrived in their droves, lining up in the rain to get inked.

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Audi RS E-Tron GT FC Bayern Edition

Anyone wanna see an Audi RS inspired by the Bayern Munich third shirt? Yeah? Everyone? Good, because that's what we've got here. The German sports car brand have wrapped their Audi RS e-Tron GT in a special edition FC Bayern design and the results are stunning.

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adidas & Arsenal Launch 'Paint It Red' Service Ahead Of Women's FA Cup Final

Arsenal against Chelsea. Red against blue. The battle for London. It’s a huge fixture in football, and this weekend it’s given even more weight as it’s the fixture for this weekend’s FA Cup final. Ahead of game against their London rivals, Arsenal Women and adidas have teamed up to create Paint It Red Ltd. – a decorating company delivering ‘Arsenal Red’ paint to fans.

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Purnell Partner With Ballon d'Or For Winner's Watch

Luxury Swiss Watchmaker Purnell has officially partnered with Ballon d’Or in a three year deal, meaning that Leo Messi, Alexia Putellas, and any future winners of the award in the next couple of years will also scoop a rather fancy watch as well.

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adidas Celebrate Messi's 7th Ballon d'Or Win With 7 Golden Goats

Lionel Messi scooped a historic seventh Ballon d’Or award last night, establishing a two-award lead over eternal rival Cristiano Ronaldo and adding yet another layer in the who-is-better debate. To celebrate the victory, adidas have rolled out a special stunt that leaves no one in doubt as to who they think the Greatest Of All Time is.

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How Virgil Abloh Changed The Fashion Of Football

Some news just hits you hard and takes the wind out of your sails. Over the weekend the tragic news broke that Virgil Abloh had passed away following a battle with cancer. The groundbreaking fashion designer absolutely blew open the doors for what football fashion really could be, and his legacy will never be forgotten.

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Liverpool & LeBron James To Collaborate On New Nike Collection

Bringing the type of star power that Reds fans will have been dreaming of since the club signed with the Swoosh, Fenway Sports Group chairman Tom Werner has confirmed plans for Nike to launch a new Liverpool range in association with LeBron James that will “rival” their Air Jordan line.

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Ajax Campaign Against UEFA’s Ban Of Their Three Little Birds

Ajax finally got to debut their outstanding 21/22 third shirt from adidas in the Champions League last night – the stage it was made for – but due to UEFA rulings it was missing the Three Little Birds, a key detail that gives the design added meaning. Now, the Dutch side are fighting back by highlighting that meaning and the connection it has to the club.

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The Rise Of Castore

For years the football kit scene has been dominated by the big three of Nike, adidas and PUMA, the smaller brands left to scrap over the remaining teams, with their very survival in the game hanging in the balance. But now there’s a new player in town, disrupting the status quo with their new approach: say hello to Castore.

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Norwich City Unveil Updated Club Crest

All change at Norwich. First up was the manager, with Dean Smith coming in to replace the departing Daniel Farke, and now the club has unveiled their new club crest, which will be used across all club branding from June 2022.

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Could COVID-Related Factory Closures Affect Christmas Shopping?

Despite lockdowns being lifted and a small degree of normality resuming across the land, the COVID-19 pandemic rolls on and its impact is still being felt in a big way. With Nike, adidas and PUMA all reporting major production issues, could there be problems for Christmas?

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Mastercard Becomes Inter Women's New Shirt Sponsor

The partnership between Inter Milan and Mastercard has taken a big step forward, with the club's collaboration with the leading global payments company, which has been in place since 2018, now extending to women's football.

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AIK Fight Online Bullying With Unique Match Commentary

Swedish top flight club AIK have made a huge statement in the fight against online bullying with a unique, and sometimes quite brutal take on match commentary to make a stand against those dishing out cowardly online abuse.

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