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Raheem Sterling Officially Joins New Balance

It’s been on the cards for a while now, but today it’s finally been officially announced that Raheem Sterling is a New Balance man. The new relationship is set to extend far beyond the pitch as well, with the player and brand set to collaborate across both performance and lifestyle products.

Eric Cantona & Roy Keane Are The Next Players In The PL Hall Of Fame

The latest inductees into the Premier League Hall of Fame have been announced, with Eric Cantona and Roy Keane joining original inductees, Alan Shearer and Thierry Henry.

Dybala Celebrates Landmark Goal With New Lamborghini Aventador

How do you celebrate becoming the first non-European footballer to net 100 goals for Juventus? If you’re Paulo Dybala, you take a trip down to your local Lamborghini dealer. The Argentine recently had a factory visit in Sant’Agata Bolognese, where he acquired a stunning Aventador S Roadster.

Ajax Melts Eredivisie Trophy To Create Stars For Fans

This season, Ajax played 30 of its 34 matches in the Eredivisie in an empty stadium. Despite this they still went on to win both the Dutch Cup and the Eredivisie title. But in the ultimate gesture of solidarity the club has decided to melt down its champion trophy and create over 42,000 small champion stars, one for every season ticket holder.

Mason Greenwood Confirms Upcoming Skepta x Nike Collaboration

Looks like we’re soon to be getting a new collaboration from Skepta and Nike, after Mason Greenwood teased the project on his Instagram account, tagging in the musician along with a picture of the red and black Phantom GT’s he wore recently.

Sadio Mane Signs Long-Term Deal With New Balance

Joining all the exciting young players that are signing with the brand comes news that Sadio Mané has signed a new, long-term deal with New Balance. Mané has long been the sole standard bearer for New Balance, and tying down their star man is yet another sign of their intent.

England Football Unveil New Name & Visual Identity

The Three Lions are, quite literally, at the heart of English football, and the traditional logo that we’re all so used to seeing is getting a slight tweak as part of a new visual identity to represent, unite, and promote football participation in England.

Ed Sheeran Is The New Ipswich Town Shirt Sponsor

In what is sure to be one of the weirder stories of the day, musician Ed Sheehan has been named as the new front of shirt sponsor for Ipswich Town, having signed a one-year deal to sponsor the shirts of the men's and women's first-teams.

First Look At Phoenix Rising's Wild Horse Pass Stadium

Having made it to the USL Championship game in 2020 only to see the game cancelled because of COVID 19, Phoenix Rising are set to take their name literally by rising from the proverbial ashes, undergoing major changes this offseason. Most notable among them was the move to a new home, known as Wild Horse Pass Stadium.

The Scenes In Milan Following Inter's First Scudetto In A Decade

Inter Milan won their 19th Scudetto on the weekend – their first since 2010 – bringing an end to the nine-year dominance of Juventus as Italian champions. It was an achievement that was understandably greeted with wild scenes in the heart of Milan, as fans celebrated the momentous occasion.

Could Napoli Sign A Kit Deal With Emporio Armani EA7?

If reports in Italy hold any truth, then Napoli could be set to sign a world’s first kit deal with a fashion brand, in Emporio Armani’s EA7 brand. Napoli's current deal with Kappa expires at the end of the season, and the Serie A side are clearly open to some left field collaborations…

J.League Shows Off Its Vibrant Identity With The '20J1 Project'

The J.League holds a certain mystique to the western world; a place where the restrictions of tradition that bind most European teams simply doesn’t exist. Now, looking to lift the veil and show off the remarkable diversity, unique club cultures, and iconic, vibrant fashions that are at the heart of Japanese football, the J.League have presented the 20J1 Project.

Eberechi Eze Officially Signs With New Balance

The recruitment drive continues, with New Balance announcing that England Under 21 player, Eberechi Eze has officially signed with the brand, joining what is fast becoming one of the most exciting young rosters in the game.

Queensboro FC Announce Site For New York's First-Ever Soccer-Specific Stadium

Taking huge strides towards their inaugural season in USL in 2022, expansion side Queensboro FC have announced the site for their new stadium, and it’s set to be the first soccer specific stadium built by a pro team in New York City.

Neymar & PUMA Join Forces With Fortnite

Neymar will become the first ever athlete to join Fortnite’s Icon Series as part of the current Season 6 “Primal” Battle Pass, and to celebrate, PUMA is teaming up with Neymar Jr. and Fortnite to launch the Neymar Jr. x PUMA Crazy Playground, Creative Hub and exclusive PUMA rewards for the Neymar Jr. Cup.

Shearer & Henry Are The First Inductees In Premier League Hall Of Fame

Taking one of the better leafs out of the American side of things, the Premier League have introduced a new Hall of Fame, and the first inductees are Premier League record goal scorer Alan Shearer and four-time Premier League Golden Boot winner Thierry Henry.