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J.League Shows Off Its Vibrant Identity With The '20J1 Project'

The J.League holds a certain mystique to the western world; a place where the restrictions of tradition that bind most European teams simply doesn’t exist. Now, looking to lift the veil and show off the remarkable diversity, unique club cultures, and iconic, vibrant fashions that are at the heart of Japanese football, the J.League have presented the 20J1 Project.
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Eberechi Eze Officially Signs With New Balance

The recruitment drive continues, with New Balance announcing that England Under 21 player, Eberechi Eze has officially signed with the brand, joining what is fast becoming one of the most exciting young rosters in the game.
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Queensboro FC Announce Site For New York's First-Ever Soccer-Specific Stadium

Taking huge strides towards their inaugural season in USL in 2022, expansion side Queensboro FC have announced the site for their new stadium, and it’s set to be the first soccer specific stadium built by a pro team in New York City.
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Neymar & PUMA Join Forces With Fortnite

Neymar will become the first ever athlete to join Fortnite’s Icon Series as part of the current Season 6 “Primal” Battle Pass, and to celebrate, PUMA is teaming up with Neymar Jr. and Fortnite to launch the Neymar Jr. x PUMA Crazy Playground, Creative Hub and exclusive PUMA rewards for the Neymar Jr. Cup.
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Shearer & Henry Are The First Inductees In Premier League Hall Of Fame

Taking one of the better leafs out of the American side of things, the Premier League have introduced a new Hall of Fame, and the first inductees are Premier League record goal scorer Alan Shearer and four-time Premier League Golden Boot winner Thierry Henry.
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Messi Mural Created By Graffiti Artist TVBoy

Italian Graffiti artist TVBoy has celebrated the Festival of Sant Jordi – the Catalan equivalent to Valentine's Day and World Book Day combined – with a tongue-in-cheek street painting of Lionel Messi and Barcelona club president Joan Laporta titled “The Greatest Gift”.
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adidas Launch New 'Impossible is Nothing' Campaign

Inspiring the world to see possibilities, adidas has introduced the evolution of its long-standing brand attitude “Impossible Is Nothing”. The opening chapter of adidas’ brand attitude sees 20 films, across which stories are told via powerful narration brought to life through rare, home footage of some of authentic stories in sport and sport culture around the world, including Paul Pogba, Mo Salah and Serge Gnabry.
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Could We Be Getting A Napoli x Marcelo Burlon Collab?

Leaked pictures suggest that Napoli could be set for what would be the most important football-fashion moment of this season, with a potential collaboration with Marcelo Burlon appearing to be more than just on the cards and in fact actually imminently set to drop with two special edition shirts.
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Leeds United Get Player Emojis On WhatsApp In Global First

In what is a global digital first, Leeds United have announced a partnership with FanStickerz that will see their players represented as emoji-like characters for their supporters to use on messaging platforms WhatsApp and iMessage.
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Virgil Van Dijk Joins JBL As Global Brand Ambassador

Liverpool defender and all round brick wall Virgil Van Dijk has has joined forces with leading audio brand JBL as its latest global brand ambassador. As he continues his recovery from injury, the captain of the Dutch national team will be the face of an upcoming JBL campaign, showcasing the newest JBL True Wireless earbuds.
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Why We Need More Footballers Running Their Own Social Accounts

Social media. While you will never find a more wretched hive of scum and villainy, away from the dark anonymity that it provides to the trolls of this world it can also have the exact opposite effect, lifting the veil on the superstars of the game that we watch and admire from afar… but only if they’re trusted at the controls… and that’s a dangerous proposition in itself.
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Harvey Elliott Officially Signs With New Balance

Having been seen playing in the brand’s boots for over six months now, Liverpool loanee Harvey Elliott has finally officially been announced as a New Balance player, joining what is an impressively increasing roster.
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Arsenal Honour The Legacy Of David Rocastle

Celebrating and remembering David “Rocky” Rocastle, 20 years on from his untimely passing, Arsenal have released a video with Ian Wright and Bukayo Saka speaking about the legacy of the man so that future generations of players and fans are aware of just what he means to the club.
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Inter Officially Unveil New Club Crest & New Visual Identity

Confirming all the reports of a new visual identity for the club, Inter Milan have officially unveiled their new club crest, which will come into use from the beginning of the 21/22 season. It’s all in keeping with the new brand design, something which will allow the club to open up to new perspectives.
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Comme Des Garcons & Nike Create Two Fashion-Inspired Premier

Taking the crossover of football and fashion to all new heights (approximately 3cm in fact), the creatives that are Commes Des Garçons have crossed borders once again to bring us a Nike Premier football boot with a difference…
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Messi Stars In Latest 'The Greatest Never Settle' Campaign Ad From Gatorade

What defines greatness? Is it being better than everyone around you? Is it achieving what few – if any – will ever achieve in their lifetime? Is it winning time and time again, smashing records on the way? Or is it doing all of this and yet still not being satisfied? Gatorade have been exploring this with their ‘The Greatest Never Settle’ campaign, and they’ve launched a new video under it with Leo Messi.

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