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1,724 Articles

News

Granit Xhaka Officially Signs With PUMA

It’s been on the cards, but today Granit Xhaka officially became a PUMA player, with the Arsenal midfielder opting to wear the Future Z silo after his contract with Under Armour ended.
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Why adidas Football Should Tap 424 For Long-Term Partnership

Late last year, adidas made the announcement that it had appointed Fear of God designer Jerry Lorenzo to lead the creative and business strategy of its basketball category. It was an unprecedented move that sent shock waves around the sporting world, but it also indicated a directional shift in sport marketing. So, is this a move that could be replicated by adidas in football? If so, they already have a tailor-made individual to step into the role…
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23 Football Teams From Around The World Come To Fortnite

Video game developer Epic Games is bringing a massive collaboration with 23 football teams from across the globe to Fortnite, allowing fans to play the game wearing the kits of clubs from across the globe and to "emote" using Pele's iconic goal celebration.
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Inter Milan Set For Name & Logo Change Amidst Big Changes For The Club

Reports have emerged in Italy suggesting that Inter Milan are in for a radical new rebranding, which could well see the club with a new crest, owner, sponsor, stadium and even name as they adapt for the future and battle for their existence.
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Roc Nation Sports Announces Its Class Of 2021

With an eye on the future and the development of the game, Roc Nation Sports has announced its 'Class of 2021’: Nine new young up and coming players recruited from across Europe. Nine different journeys to keep our eyes on…
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Southampton Announce Partnership With Hummel

Starting a new but familiar chapter in the club’s history, Southampton have announced a new partnership with hummel, with the Danish brand taking over from Under Armour at the end of the 20/21 season.
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Wolves Announce New Partnership With Black Arrow FC

With an eye on increasing the club’s appeal across the pond, Wolverhampton Wanderers have announced a new partnership with Black Arrow FC, a platform that focuses on the intersection of soccer and black culture and is on the forefront of an emerging black soccer movement, and the announcement is kicked off with a creative “lookbook” of the Premier League side’s 20/21 kits.

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Bordeaux Announce Partnership With Luxury Shoe Brand J.M. Weston

As part of the the club’s 140th anniversary celebrations, Girondins de Bordeaux have announced a partnership with French luxury men’s shoe brand, J.M. Weston, arriving under the heading “A Brace of Elegance”.
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Man City Women Announce Partnership With Salento Creazioni Moda

Manchester City Women’s Football Club have announced a long-term partnership with Italian production house Salento Creazioni Moda, the team’s first ever global formalwear partner.
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PSG & ALL – Accor Live Limitless Present "Limitless Challenges" Competition

Ever dreamed of beating the likes of Marquinhos, Preznel Kimpembe, Ander Hererra and the like? Course you have. But now that fantasy can become a reality thanks to a competition being run by PSG’s main partner, Accor Live Limitless.
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Daily Paper Head Back To Ghana For 2021 Tournament

Returning to Ghana and the pitch they built with PUMA back in 2017, Amsterdam-based fashion brand Daily Paper hosted their 2021 football tournament at Accra Senior Girls School this week supported by Audiomack.
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PSG Reportedly Trigger Jordan Extension

Perhaps somewhat unsurprisingly, reports have emerged that Paris Saint-Germain have activated a year-long extension to their existing €200million three-year deal with Jordan, taking the highly successful partnership into the 2021/2022 season.
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Amkal FC Reveal Power Playlist In Association With Beats

Continuing the growth of their brand and appeal, Russian social media superstars Amkal FC have teamed up with Beats By Dre in a new partnership, and as part of that they’ve produced a power playlist that keeps them inspired and motivated.
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The Best Collaborations Of 2020

Despite it being a bloody weird year all round, designers, creators, brands and teams still found time throughout 2020 to come together, adjusting their working methods to deliver some fresh collaborative projects, and we’ve rounded up the best releases of the last 12 months.
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Leicester City Unveil New £100m Training Ground

Few teams can lay claim to being former Premier League champions, but among that select few are Leicester City, following their unprecedented feat in 2016. And now the Foxes have a new £100 million training facility to match their status.
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SoccerBible Release All Dial Up Episodes On Spotify & Apple Podcasts

Arriving as something of an early Christmas present, and in response to popular demand, we have now made the whole season one archive of The Dial Up available on Spotify and Apple podcasts. That’s 21 episodes featuring the likes of Weston McKennie, Frank Lampard, Bruno Fernandes, Lucy Bronze, Sam Kerr, Virgil Van Dijk, Ian Wright, Alphonso Davies and many more, all for your listening pleasure this festive period and beyond.

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