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The Hottest Drops of the Month: February 2020

As February draws to a close we take a look back on the hottest drops of the month, with strong boot launches from Nike, adidas and PUMA, while Kappa revealed some of the drippiest retro threads for a trio of its teams. Here’s what caught our eye…
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Leo Messi Stars In Gatorade's 'GOAT Camp' Commercial

Gatorade have just released their new commercial featuring four of the world's greatest athletes. Avid Ballon d'Or collector Lionel Messi is joined by 23-time Grand Slam winner Serena Williams, 100m sprint world record holder Usain Bolt and NBA legend Michael Jordan for the new as titled "GOAT Camp".
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Netflix Release Trailer For 'Ultras'

Netflix has released the official trailer for ‘Ultras’, a film that focuses on the Naples Ultras culture, and specifically the ageing soccer fanatic leader of the group as he faces down the reality of his past while struggling to give himself and a young follower very different futures.
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Javier Hernandez Visits His LA Galaxy Mural On Venice Beach

Welcoming their latest star-signing to town, LA Galaxy recently teamed up with Venice Beach FC to create a Chicharito mural on the Venice Boardwalk, and the focus of that mural, Javier Hernandez, dropped by to check it out and to meet the fans.
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Stone Island Set To Buy Stake In Italian Football Club

Renowned as being one of the go-to labels for football casuals, it appears as though Italian brand Stone Island are now looking to legitimise their position within football by buying shares in Serie C side Modena F.C.
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10 Things You Might Have Missed This Week – 21/02/20

Social media has changed how we view football; it’s no longer just the 90 minutes of action on the pitch. Nope, now we live, eat and breathe it. And with that much going on you can’t see it all, so here’s 10 things that you might have missed from the world of football this week, including Erling Haaland’s other career path and what’s really on Steve Bruce’s mind, 24/7.
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PUMA Announce Record Sales For 2019 With €5.5 Billion Revenues

A strong fourth quarter led to PUMA being able to announce that 2019 was one of the most successful years in the brand’s history. It coincides with huge strides for the brand in the footballing world, with the announcement of the new partnership with Manchester City being among numerous new ventures that have all served to promote the German company, contributing to record sales.
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Club President Teases Inter Milan x Palm Angels Collab

Inter Milan's president has triggered some serious hype levels by publicly teasing a potential collaboration between the club and Milan-based streetwear label Palm Angels. Steven Zhang, the 29-year-old chairman shared an Instagram DM conversation between himself and Francesco Ragazzi, founder of the Italian fashion brand, leaving fans hyped for an official link-up.
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Messi, Salah, Pogba & Sterling Star In Pepsi MAX Ad 'Play Never Stops'

In celebration of its ongoing partnership with the UEFA Champions League, Pepsi has premiered its 2020 International football campaign ad ‘Play Never Stops’, which sees Raheem Sterling and Paul Pogba joining returning players Leo Messi and Mo Salah.

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Hublot Launch The New Classic Fusion Aerofusion Chronograph 'UEFA Champions League'

The Champions League returned this week with the last 16, and to mark its return with perfect punctuality, Hublot, licensed watch partner of the competition, have launched the limited edition Classic Fusion Aerofusion Chronograph 'UEFA Champions League' watch.
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Serie A Set To Ban 'Block-Logo' Sponsors From 2020/21

A good bit of news has filtered through from Italy: from the start of the 2020/21 season, Serie A is set to ban ‘block-logo’ sponsors on shirts, meaning each sponsor will be ‘cut out’ to leave a much cleaner design. Sure, it’s a change that will only affect a few teams, but it’s a move that will instantly boost the appeal of the league’s offerings as a whole.
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adidas Release 'David Beckham: My Unfair Advantage' Film

David Beckham kicks off a new short film series from adidas titled 'My Unfair Advantage' as the former England captain reflects on a moment on-pitch that defined his game and shaped his career. A moment that taught him to always play without fear, an attribute he believes gave him an advantage and ultimately one of the reasons he became one of the world's best.
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Neymar Launches His Signature Replay Capsule Collection in Dusseldorf

Neymar jetted into Germany last night to attend the launch event for his new Neymar Jr. x Replay Capsule Collection in Düsseldorf. The star-studded red carpet event played host to a first look at statement pieces from Neymar's signature collaboration with the denim label.
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10 Things You Might Have Missed This Week – 14/02/20

A week is a long time in football. Especially in this day and age. Remember when you'd see the results on teletext and switch off until next weekend? Luckily, sometime around 2006 God invented Twitter and everything became more fun. A 24/7 football world is a mad one. Here's some weird stuff you might have missed this week...
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Bristol City Announce Partnership With Hummel

After six seasons of wearing their own in-house branded kits, Bristol City have announced a new technical partnership with Hummel that will see the Danish brand producing kits for the Robins from the start of the 2020/21 season.
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25 Premier League Players Bringing The Winter Break Drip

While the first ever Premier League winter break has seen clubs opt for a bit of warm weather training across the globe, it's also given players a bit of time off to travel, relax and showcase their latest fits. From dripping in Miami to poolside in Dubai, we take a look at what some of the players have been up to as they live the good life this February.

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