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West Ham Extend Kit Deal With Umbro

West Ham United and Umbro have confirmed a new long-term agreement which will see the global sportswear company remain as the club’s official technical partner until the summer of 2023, meaning that they will also oversee a special commemorative kit for the club’s 125th anniversary next year.

Nike Announces Partnership With The London Youth Games

With the aim of getting more young people moving and playing sports in the city, Nike has announced a range of long-term partnerships, including a multi-year engagement with the London Youth Games.

Inter Milan In Legal Battle With Inter Miami And MLS

Club Internacional De Futbol Miami, the David Beckham backed MLS franchise that’s better known as Inter Miami CF, has found itself in its first competitive contest, although this one will not be played out on a pitch, with Italian side Inter Milan attempting to push through a trademark application for the word ‘Inter’.

10 Things You Might Have Missed This Week – 26/04/19

From mis-kicks to motor-boating, the beautiful game has kept us on our toes this week. In amongst the action on the pitch here are ten things you may have missed this week from the world of football. Starting off with Roy Keane and how to not be the focus of his scathing, yet accurate, criticism…

Bring It Back: The Iconic 'Collar Up' Flex

Wearing your collar up was the calling card of a footballing don. The 90s equivalent of wearing gold boots, and a trend that blurred the lines of confidence and arrogance as a statement of superiority. With football now more marketed than ever before, and with players building their personal brands at every step, it's time for a return.

What Can British Football Learn From MLS?

We're English. We're proud of our football leagues. Real leagues of tradition, of history, and our match-day routine is about the closest thing to stability in our lives. But with that, comes stubbornness, and with stubbornness comes denial. While we've been paying over the odds for 90 minutes, Major League Soccer has flourished and new clubs have approached fan experience from a fresh perspective that's got us thinking whether the Americans are the ones doing things right after all.

Oxlade-Chamberlain Shows Off The Nike Air Max 720 At PFW

Alex Oxlade-Chamberlain is known to have his finger on the pulse when it comes to fashion, and he took it up a notch back in January when he went to Paris Fashion Week. He’s now posted a behind-the-scenes video of the trip, which included a look at him getting his hands on the Nike Air Max 720 ahead of launch.

Frankie Stew & Harvey Gunn Give Us Their Match Day Playlist

Having released The Lakes EP in March, Frankie Stew and Harvey Gunn are the latest pairing to join our playlist party. A fresh sound for the mix, it's with an Arsenal backed heritage that these two drop in as a welcome addition.

Cameroon Sign Le Coq Sportif Deal Ahead of AFCoN19

Le Coq Sportif have gone and landed one of the most fancied African nations ahead of a big summer of football as the French brand announce an official partnership with Cameroon. 20 years of PUMA comes to an end for the Indomitable Lions in favour of a new chapter that could get off to a flyer this summer.

10 Things You Might Have Missed This Week – 19/04/19

From broken ankles to the last minute dramas, here are 10 things you might have missed this week from the unpredictable world of football. The real stuff. Not three points, two halves and all the tactical snoozefest stuff.

adidas Unveil Fully Recyclable FUTURECRAFT.LOOP

In a revolutionary move, adidas look to tackle plastic waste literally one step at a time with the recent reveal of the 100% recyclable FUTURECRAFT.LOOP performance running shoe – a shoe that’s made to be remade.

Mo Salah Covers Time Magazine's 100 Most Influential People Edition

Liverpool's Egyptian king Mohamed Salah has been named as one of Time magazine's 100 most influential people in the world for 2019. Featuring as one of six cover options, Salah joins Taylor Swift, Dwayne Johnson, Sandra Oh, Gayle King and Nancy Pelosi in fronting the iconic edition.

Real Madrid Set To Sign Huge Deal With adidas?

Real Madrid could be set to sign a new deal with adidas that would eclipse the kit deal that perennial rivals Barcelona have with Nike, potentially making them the top-earning football team in the world in terms of kit sponsorship.

Beats by Dre Launch Powerbeats Pro With The Help Of Key Athletes

Set to get you stepping to a new beat with a soundtrack for your workout that can go anywhere with you, Beats by Dre have announced the highly-anticipated Powerbeats Pro, with a trailer that enlists the help of key athletes including Eden Hazard and Alex Morgan.

Are Liverpool Set To Sign Nike Kit Deal?

The Nike x Liverpool rumours have ramped up another level again as reports suggest the club are in talks with the Swoosh over a kit deal that could well eclipse Manchester United's £750m partnership with adidas – a deal that would be the biggest of its kind in Premier League history.

10 Things You Might Have Missed – 12/04/19

In our 10 things this week from the weird and wonderful world of football, we have a manager swapping careers to the music industry, Mo Salah’s nipples and a coolbox-turned-defender. Confused? As are we…