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PUMA Announce New Long-Term Partnership With Kai Havertz

Adding to the ranks, PUMA have announced a new long-term partnership with German International and Arsenal player, Kai Havertz, who will wear the Future silo.

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Umbro Reveal Winner Of 'Make New' Upcycling Campaign

After six months, Umbro have drawn their ‘Make New’ up cycling campaign to a close, and of the talented individuals to enter the competition, student and aspiring designer EGOR was announced as the winner with a racer outfit created from pre-loved Umbro Speciali boots, lifestyle apparel, equipment, and accessories.

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SoccerBible Partners With Merky FC For Season Two Of The Initiative

Following on from last year’s introduction, adidas and Stormzy launch the next chapter of the #Merky Football Careers partnership – expanding the roles from 15 to 50, and we’re proud to say that we’re on board with the initiative with two exciting SoccerBible positions – Social Media Editor and Creative Producer.

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adidas Originals Host Retro Jersey Pop-Up At Paris Fashion Week

Turning the clock back for some nostalgic kicks, adidas Originals opened a vintage pop-up at Paris Fashion Week, and it was full of retro football jerseys.

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adidas & AS Roma Hold Launch Party For The Club's 23/24 Third Kit

With the men’s team back to winning ways and the women’s team continuing their unbeaten start to the season, adidas and AS Roma held a Bloke Core launch party to celebrate the new Giallorossi third kit.

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Jules Kounde Wears Custom Japan X Nigo Shirt By The Football Gal

Known for bringing the heat with his pre-match fits, Jules Kound arrived at Estadi Olimpic Lluis Companys wearing a custom Nigo x adidas Japan third jersey designed by Diana Al Shammari, aka The Football Gal.

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Newcastle & adidas Announce Multi-Year Partnership

Newcastle United Football Club and adidas have agreed a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards.

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EA FC 24 Ultimate Team Nike Football Campaign Announced

As we prepare for life after FIFA, more and more details are emerging to get us hyped for EA SPORTS FC 24, and the latest is an exclusive Nike campaign in Ultimate Team mode.

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PUMA Announce Investment Into ACL Research Study

With the world’s attention currently on the World Cup in Australia and New Zealand, PUMA has taken the opportunity to announce its investment into an ACL research study. The announcement was made at Cockatoo Island, Sydney, in a special panel talk at the newly opened PUMA pitch that hosted initiatives and programs during the start of the Women’s World Cup.

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Real Madrid & Juventus Wear Numbers Designed By Graffiti Artist Sen2

Looking provide support for the Real Madrid Foundation, Los Blancos and Juventus lined up in the last match of their U.S. preseason tour with limited edition versions of their adidas away kits, featuring special numbers inspired by Puerto Rican graffiti artist, Sen2.

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Lyle & Scott Launch ‘Kits For Clubs’ Campaign

Paying tribute to its historical connections to football, Lyle & Scott has launched ‘Kits for Clubs’, supplying free, bespoke football kits to amateur teams and small clubs across the world in an attempt to breakdown some of the barriers that stand in the way of access to the sport, supporting the funding and infrastructure that grassroots football desperately needs.

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Andre Onana Gives First Look At Unreleased Man United Anthem Jacket

Manchester United have completed the signing of goalkeeper, Andre Onana, and the Cameroonian arrived at Carrington in an as-yet unreleased anthem jacket, giving our biggest hint yet at the look of the club’s upcoming 23/24 away shirt.

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Nike Go All In On Women’s Game With ‘What The Football’ Campaign

Ahead of the 2023 Women’s World Cup kick off, Nike introduced its newest campaign, “What The Football,” championing female footballers from around the globe who are changing the game and inspiring the world through the power of sport.

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How Jamaica Are Bringing Their Own Energy To WWC23

It’s not been an easy road to the 2023 Women’s World Cup in Australia and New Zealand for Jamaica, but despite the obstacles and adversity, they’re there, and their infectious spirit and unity, which we witnessed first-hand at their training camp in Amsterdam, is ready to make its mark Down Under and on the watching world.

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adidas Unite Russo & Beckham For Conversation Ahead of WWC23

With the FIFA Women’s World Cup Australia & New Zealand 2023 set to get underway this week, Adidas took the opportunity to bring together two icons of the game, with Alessia Russo sitting down opposite David Beckham for a candid chat that covered a range of topics.

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PUMA Set To Supply Premier League Match Ball From 2025

According to a report from the Athletic, the Premier League are set to end their 25-year partnership with Nike, with PUMA set to take over as the official match ball supplier when the current deal ends in 2025.

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