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1,715 Articles

News

Shane Kluivert Signs Nike Deal

What were you doing when you were nine-years-old? Eating bugs, mud and lego? Yeah, same. Not Shane Kluivert though, he's just signed his first sportswear contract with Nike at the Swoosh's European Headquarters.
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'The Art of The Football Shirt' Launch in London

An event dedicated to dancing between the lines of design, football and fashion, the Old Truman Brewery opened its doors last night to host a curated exhibition between Neal Heard and Jacket Required. From street stripes to tiger shapes, there's a fresh style for the game on show in London for a limited time.
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Cristiano Ronaldo Visits China on First Individual Tour

The Cristiano Ronaldo roadshow pitched up in China this week as Nike took CR7 on his first individual pre-season tour. When Ronaldo's in town a circus of mayhem duly follows and that was the case as he touched down in Shanghai and then Beijing. The CR7 brand pursues world domination, and Cristiano Ronaldo normally gets what he wants.
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Juventus Take Over adidas Tango League NYC

With the pre-season party in full flow and a stateside tour in full effect, Juventus were a side right in amongst it as they hosted a takeover of their own at the adidas Tango League set up in New York City.
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Pepe Goes No Nonsense in Umbro Medusae II Video

Having launched the updated version of the hybrid Medusæ boot last week, Umbro have followed up with a playful film that sees the brand's football frontman, Pepe, cut out the jargon and simplify all that's strong about the reworked silhouette.
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Tango Squad | From London to LA

Earning their stripes and heading from London to LA, the winners of the UK 2017 Tango League headed to the City of Angels in the build up to the global finale of the tournament. Packed and ready and heading stateside, check out how their journey unfolded.
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Roberto Baggio Heads to LDN19 with Diadora

Icons colliding on Carnaby Street. Pro-Direct LDN19 hosted Roberto Baggio as Diadora launched the 'Match Winner Italy', a signature boot for a player who inspired a generation.
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Ronaldinho Meets Nike's 'Young Guns' In London

Few have had a greater impact on the game than that of Ronaldinho. A Tiempo player who brought trickery in tearing the norm from right from left, his style was strong, his grace emphatic and his presence, on another level.
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Marcus Rashford Meets Odell Beckham Jr at Nike WHQ

'Football' meets 'football'. Enjoying his summer with plenty of swoosh, Marcus Rashford took time to drop in at Nike's World Head Quarters in Portland and was welcomed by an icon from NFL in the shape of Odell Beckham.
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Nike Paint Eric Dier Spurs Mural on London Building

Having unveiled the new Tottenham home shirt with the help of AJ Tracey, Nike kept up the momentum and hit the sky rise, with this high rise mural of Eric Dier sporting said shirt.
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Sergio Ramos Launches Nike Tiempo 7 in Madrid

Madrid played host to a seventh-gen Tiempo touchdown as Nike and Sergio Ramos showcased the most innovative model from a series rich in footballing history.
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AJ Tracey Launches False 9 Music Video

After tearing up the Tottenham Hotspur 2017/18 Nike kit launch event, AJ Tracey has dropped the official music video to his new track False 9. Representing Spurs throughout, the London Grime MC goes behind-the-scenes of the launch for a track heavy with football references.
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Desiigner Shoots New Music Video at Old Trafford

Desiigner has dropped the official music video for his new single 'Outlet' featuring Paul Pogba and shot exclusively at Old Trafford. With a heavy adidas presence including two of their key ambassadors, it's more proof of how adidas' work in alternative circles is pulling the worlds of football and music together, while lighting the hype fire and feeling the heat.
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Kylian Mbappe Extends Nike Contract

"Never change a winning team." Those are the words of Kylian Mbappé after announcing that's he's extended his contract with Nike Football. The Monaco striker took to Twitter to end any speculation that his time with the Swoosh was coming to an end.
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Mbappé set to leave Nike for adidas?

Think what you were doing in the summer of your 18th birthday. It's probably going to be a bit different to that of Kylian Mbappé's summer. The Monaco youngster has been linked with world record transfers, been labelled the next superstar, and now he's reportedly in talks to leave Nike for adidas in another colossal deal.
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Paul Pogba & adidas Football Tour China

When you're one of the most marketable footballers on the planet, the chances of escaping to a secluded sun-lounger for the summer are pretty slim. Paul Pogba wouldn't want that anyway, that's not in his nature. Landing in China with Three Stripes and bare likes the Manchester United midfielder took his swag east for a pre-season tour of his own.

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