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EA Sports FIFA 18 Trailer With Cristiano Ronaldo

It's happened. Cristiano Ronaldo has been unveiled as the cover star for EA Sports FIFA 18. The Real Madrid man features in the debut trailer of the new game and in turn will front the cover of the world's most popular football video game for the first time.

Nike Cause A Stir With Cristiano Ronaldo Image

Did Nike throw shade at adidas following the Champions League final? Was it a cunning stroke of PR? Or was it simply an monumental blunder by the American company?

adidas Bring the Nemeziz Noise to London

A night of Nemeziz noise was thrown down in London town as the latest adidas creation came charging into the capital with a turbulent temperament. Aggressive and agile, raucous and rebellious, Nemeziz kicks open the front door and gatecrashes its own party.

Leo Messi Teases adidas Nemeziz

The next chapter of adidas football arrives tomorrow. After months of speculation, blackouts and mysterious concepts adidas have installed Leo Messi as the headline act and to tease the upcoming project and name for their brand new silo: Nemeziz.

Xabi Alonso Brings UCL Trophy to London

Bringing every shaving of cool, Xabi Alonso brought a Champions League party to the adidas Oxford Street store in London ahed of the showdown in Cardiff next month. Rolling through the years, this enigmatic magician of a cultured player shared memories, moments and a stage to shine with trophy in hand.

New Balance Announce Athletic Club Bilbao Partnership

New Balance increase their La Liga status by adding Athletic Club Bilbao to their ranks from the beginning of the 2017/18 season.

LAFC Unveil 'The 3252' as Part of Fan Rally

Growing in stature, size and support, LAFC has already seen a number of independent supporters groups form as the club develops ahead of their launch into next years' MLS season. In bringing all the groups together, the club has celebrated the official formation of our Independant Supporter's Union, The 3252.

adidas Tango League London Qualifiers Broadwater Farm

The sound of rain against a concrete cage. In London, the street game battles the conditions. Owning them though and still bringing a strong striped party to the pitch, adidas took to a brand new set up in Broadwater farm to host qualifiers for the world dominant Tango League.

The scenes when the LAFC and LA Galaxy academies went head to head

If there's one thing LAFC are doing, it's re-setting the standard. Building their club centred around a collective community, this latest match up between LAFC and LA Galaxy academy sides gives a glimpse as to what they stand for and how they are going about their business, before any first team has got near a pitch.

Pantofola D'oro Presents 'Made to Measure' at Pro:Direct LDN19

Taking over the tailored game of London Town, Pantofola D'oro headed to Pro:Direct's LDN19 store on Carnaby Street this weekend to showcase their ever charming hand crafted collection. Keeping esteemed company too, the famous Baresi brothers called in to give their stamp of approval - emphatic connoisseurs of a cultured game.

Frank Lampard Launches adidas UCL Trophy Tour

Frank Lampard hit up Shoreditch with adidas this week to celebrate the launch of the Champions League Trophy Tour in London. The countdown to Cardiff is on, but before the prestigious trophy travels across the Severn Bridge into Wales it was kicking off the party 150 miles east in London.

Man United 17/18 Away Presented by Desiigner feat. Paul Pogba

Manchester United's new 2017/18 away shirt is dropped into the spotlight as adidas bring the creative world's of Paul Pogba and Desiigner together.

adidas Tango League Takes NYC

Moving into the final stages of the Tango League, adidas took to New York to host the finale of the American leg of the tournament. Six teams in the mix going toe-to-toe for street bragging rights, it's a tower high take of the street game with swag stripes all over.

Who are Phoenix Rising?

If ever you needed a literal celebration for how head over heels the support is for football in the United States then you need not look no further than Phoenix Rising.

The Rise & Future of Hype Boots

The Champagne was swigged back in seconds last week as the limited edition adidas Predator Mania sold out almost instantly. For a boot with such iconic status and such magnitude that was little surprise. As the bubbles flowed and the sold out signs were viewed through blurry eyes of nostalgia, one thing was confirmed: the limited edition market in football is real.

Sergio Aguero Receives PUMA Derby Boots

PUMA have hand delivered Sergio Aguero's limited edition signature evoSPEED football boots in a bespoke 3.8 litre Nissan GT-R super car ahead of the Manchester Derby on Thursday. Why? Because modern football and that.