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Barcelona Unveil New €55m-a-year Shirt Sponsor

Muchas Gracias. Barcelona have announced their new shirt sponsor for the 2017/18 season. Rakuten Inc. have signed a four-year deal with the club worth a cool €55 million a year, and in return the Rakuten logo will take pride of place on the front of the first team's kits from next season.

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Frank You Very Much

Frank Lampard has announced that he will leave New York City FC when his contract expires in January and to thank him for his services to the club NYCFC have released a video of his highlights during his time in MLS. If he arrived in the States via a late run into the box, he leaves with the ball nestling in the net.

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Clairefontaine | Behind the scenes at 'The Castle'

Clairefontaine, to every French football fan, is a legendary name. When you hear it, it’s almost like the sound of Vincent Candela’s impeccable singing of Gloria Gaynor’s classic song “I Will Survive”, (the unofficial hymn of the World Cup win in 1998) echoes around the halls. We spent 24 hours behind the scenes as l’Équipe de France prepared for their International showdown with Sweden. Let the words of Matthieu Morge Zucconi guide you.

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24 hrs in Lisbon: CR7 Chapter 3 Launch

The CR7 juggernaut powered into familiar territory as Nike launched Chapter Three of Cristiano Ronaldo's Mercurial series. Lisbon provided the picturesque platform as Nike paid tribute to Ronaldo's early career spent in the Portuguese capital. From touch down to take off we embarked on a CR7 tour around the city before the man back in town with the footballing crown launched his new Superfly boot.

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Barca Close To New Shirt Sponsorship Deal

Barcelona are due to announce the club's new shirt sponsor for the 2017/18 season in the coming days. Qatar Airways are set to step aside from duties at the Camp Nou paving the way for a fresh multi-million euro sponsorship on the front of the famous red and blue shirts.

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adidas Launch Glitch App

The adidas Glitch App is live. After building momentum upon the reveal of the concept last week adidas have now released the App, allowing players the opportunity to get their hands on a pair of Glitch football boots.

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'Le Grand Tournoi du Ballon'

A diverse coming together of creative good-ness, a break between the regular league season meant the powers at Le Ballon were able to put a bespoke tournament together that took place at the tail end of October. We give you 'Le Grand Tournoi du Ballon'.

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Bernabeu To Host Conor McGregor UFC Fight?

Are Pepe's days as the in-house Bernabeu hard-man numbered? Real Madrid are reportedly keen on playing host to a UFC event headlined by Conor McGregor. The Irishman's last six scraps have all been in the United States and his desire to fight closer to home mixed with the UFC's interest in expanding to Europe could have all roads leading to Madrid.

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Boot Chic: Couture Craziness

Download the app. Refresh the page. Stay up all night or call in sick to work. Whatever it takes to get in line for the latest limited edition release. However, it feels like football footwear is gearing up for a step beyond limited boots or collector's editions. As we see 2016 drawing towards its close, the football market might be looking for something more.

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adidas Invite Top FIFA 17 Gamers to Their Global HQ

The virtual world meets the real world as adidas turns gaming skills into a professional contract experience. A group of teenagers worldwide were invited to adidas Global HQ in Herzogenaurach to emulate the career of Alex Hunter, the main man from FIFA 17 'The Journey'.

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FC Bayern Munich x Giphy

Joining the animated game and preserving those moments in motion, FC Bayern have collaborated with the bright young things over at Giphy to launch their own bespoke channel.

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'Chasing the Sun' Oasis Exhibition

Football and Manchester City was always lodged firmly at the core of Oasis. Few musicians have managed to bridge the divide of rock 'n roll and football fandom like Noel and Liam Gallagher. The 'Chasing the Sun' exhibition celebrates the band from the days of Maine Road and classic Umbro City shirts.

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Underground Football Club Finale 2016

Step inside the surreal world of Underground Football Club. Packing all the heat, the Underground Football Club 2016 Finale landed with style in Paris over the weekend. With the sounds still ringing and the pangs for Paris kicking in, it was one hell of a party.

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The Unusual Football Field Project

Corruption, lies, money-grabbing. Professional football isn't in a particularly great position ethically right now. But, every now and again, something emerges that reminds us why we call it the beautiful game. Stories that strip the game back to basics, to play for the love, for the enjoyment. Enter, The Unusual Football Field Project in Thailand.

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FIFA 17 Launch Party In NYC

The United States are already two days better than you Europeans at FIFA 17. Launching on Tuesday in America, EA Sports held a celebratory launch party with MLS & New York City FC, who brought a strong squad of players to get stuck into the new game. NYCFC defender Ethan White was behind the lens for us, as he snapped it all going off.

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FIFA 17 | The First Review

Apologize to your girl. Think up some creative excuses for your boss. Get the fridge stocked and your snacks by your side. It’s time to settle down into a game that can take you away from your club’s recent stumbles, put the reins in your hands to bring Messi to London, and give you the ability to makes passes/shots/flicks that half of us can’t ever dream of executing on Sunday. It’s FIFA time...let’s go!

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