Creative Soccer Culture

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Performance Football Apparel

adidas Launch Ajax 20/21 Third Shirt

Paying homage to the club’s first European Cup triumph from 50 years ago, adidas have unveiled the Ajax 20/21 third shirt; a black and gold beauty that the Eredivisie side will wear in their away matches in European competitions this season.

Performance Football Apparel

Leeds United Unveil Their 20/21 Home Shirt From adidas

It’s been a long time in coming, but Leeds United finally have a new kit that they’ll be wearing in the Premier League for the 20/21 season, and it comes courtesy of new kit supplier adidas, as the Three Stripes and the Yorkshire team get their partnership underway.

Performance Football Boots

PUMA Drop The King Whiteout Pack

Providing a classic legacy with the cleanest of refreshes, PUMA launch the King Platinum and King Top in almost full whiteout paint jobs, with only a slight pop of black on the latter for contrast.

Performance Football Apparel

adidas Launch Arsenal 20/21 Away Shirt

With a wild design that takes inspiration from Highbury’s iconic marble halls, adidas launch the Arsenal 20/21 away shirt. The new away jersey will be worn for the first time on the 22nd of August, when Arsenal Women take on PSG in the quarter-final of the UEFA Women’s Champions League.

Performance Football Apparel

Borussia Dortmund Unveil Two PUMA Cup Kits For 20/21

Not content with the traditional home, away and third shirts, Borussia Dortmund have unveiled two special cup kits from PUMA, to be used in domestic and European cup competitions.

Performance Football Apparel

New Balance Launch Athletic Bilbao 20/21 Home Shirt

With a design that pays tribute to the connection between the club and its fans, New Balance launch the Athletic Bilbao 20/21 home shirt, with a graphic that represents the names of supporters into an abstract graphic.

Performance Football Apparel

The Best 20/21 Prematch Shirts So Far

Over the last few seasons prematch shirts have come into a world of their own, becoming a part of the club’s visual identity alongside the home, away and third shirts. And with many clubs unveiling their options for the 20/21 season, we take a look at the best on offer.

Performance Football Apparel

PUMA Launch AC Milan 20/21 Third Shirt

Milan rarely fails to disappoint, at least when it comes to fashion that is, and that’s proven the case once again as PUMA launch the AC Milan third shirt for the 20/21 season, continuing the ‘Crafted by Culture’ theme that began with the new home shirt.

Performance Football Apparel

adidas Launch Manchester United 20/21 Away Shirt

Set to debut in their crucial UEFA Europa League semi-final v Sevilla FC on Sunday night, adidas launch the Manchester United 20/21 away shirt.

Performance Football Equipment

Nike Premier League Ball Timeline

With just under a month to go until the Premier League returns with the new Nike Flight ball at its centre, we take a look back at the history of Nike match balls in the Premier League through the last 21 years.

Performance Football Apparel

Kelme Launch Watford 20/21 Home Shirt

They may well be set to be playing their football in the Championship this coming season, but Watford have got a fresh new style to show off in English football’s second tier, thanks to wild design on the 20/21 home shirt from new technical partners Kelme.

Performance Football Apparel

The Best Kits From 50 Years Of PSG

PSG celebrated their 50th anniversary in the most dramatic style last night, securing a place in the semi-final of the Champions League for the first time since 1995 with the latest of late comebacks against Atalanta. And to continue that celebration, we’re taking the opportunity to look back at the best kits from the club’s history.

Performance Football Apparel

Nike Launch Chile 2020 Home & Away Kits

With the curtain coming down on the 19/20 season, it took just a matter of minutes for the international game to make it's way to the scene. Already looking ahead and dropping shapes while they're at it, the Nike have launched Chile's home and away kits as they turn attention towards the 2021 Copa America. 

Performance Football Apparel

New Balance Launch Lille 20/21 Third Shirt

Completing the set for the coming season, New Balance launch the Lille 20/21 third shirt, which draws inspiration from none other than the French national flag itself, the world famous Tricolore.

Performance Football Boots

PUMA Launch The Ultra 1.1

Letting the cat well and truly out of the bag, PUMA officially launch the Ultra 1.1, the brand’s return to speed, packed with groundbreaking innovation, including PUMA exclusive MATRYXEVO® technology, which provides elite-level stability, durability and traction.

Performance Football Boots

adidas Launch The 'Inflight Pack'

Ready for football to really take off with its return in September, adidas launch the ‘Inflight Pack’, which sees the Predator Mutator 20+, COPA 20+ and Nemeziz 19+ getting fresh seasonal paint jobs as they join the X Ghosted in the Three Stripes setup.

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