Creative Soccer Culture

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Performance Football Apparel

Nike Launch Liverpool 20/21 Home Shirt

Signalling a new era for the club in which they go into the 20/21 Premier League season as defending champions, Liverpool unveil their first-ever Nike home shirt. It sees the reintroduction of hints of teal popping through the collar and cuffs, harking back to the 93/95 home shirt and also paying homage to the club's crest.

Performance Football Boots

Mizuno Drop The Rebula Cup & Wave Cup Legend

Rolling out some special edition treatment, Mizuno unveil a premium pairing that pays tribute to the Brazilian victory at the 2002 World Cup. It sees a limited edition release of the Wave Cup Legend paired up with the tweaked Rebula Cup.

Performance Football Apparel

adidas Launch Real Madrid 20/21 Home & Away Shirts

Revealing two bold yet simple designs which were created to highlight what makes the club unique, adidas have launched the Real Madrid 20/21 home and away shirts.

Performance Football Apparel

Nike Launch Atletico 20/21 Away Shirt

Inspired by the city’s Fountain of Neptune, one of the most iconic monuments in the city centre where Atleti fans gather to celebrate the team’s victories, Nike launch the Atletico Madrid 20/21 away shirt.

Performance Football Apparel

Nike Launch Barcelona 20/21 Away Shirt

Bringing one of the best colour combos in the game into use, Nike launch the Barcelona 20/21 away shirt, which sees the black base joined by regal gold details throughout.

Performance Football Apparel

adidas Unveil Juventus 20/21 Home Shirt

Reverting back to the iconic black and white stripes, but with a modern refresh, adidas launch the Juventus 20/21 home shirt, which is specifically inspired by the world of modern art. The shirt is set to be worn from 1 August onwards, which means it will be on show when the Old Lady resume their Champions League campaign.

Performance Football Apparel

Nike Launch Spurs 20/21 Home & Away Shirts

Arriving with a double dose of fresh style for the upcoming season, Nike launch the Tottenham Hotspur 20/21 home and away shirts, bringing a modernised look to the home shirt with a bespoke knit pattern made up of graphics from old jerseys, while the away shirt lands in a fresh shade of green with flashes of neon pink and yellow.

Performance Football Apparel

Nike Launch Roma 20/21 Away Shirt

Taking inspiration from the countless iconic monuments that give the Italian capital its distinctive appearance and unmatched beauty, whilst also paying homage to past success, Nike launch the Roma 20/21 away shirt.

Performance Football Equipment

Nike Unveil The Premier League 20/21 Official Match Ball

With the 19/20 season barely having wrapped up, attention already turns to the next campaign, with Nike unveiling the official match ball for the 20/21 Premier League season.

Performance Football Boots

adidas x Reuben Dangoor Reveal Limited Edition Predator 20+

Launching as a celebration of the Art of Football and the power that the sport has to unify, adidas and British-based artist Reuben Dangoor unveil a striking limited edition Predator.

Performance Football Apparel

adidas Launch Wolves 20/21 Home Shirt

Launching under the campaign header ‘Ready For Relight’, which alludes to the team and the fans lighting up Molineux once more, adidas and Wolves unveil the new home shirt for the 20/21 campaign.

Performance Football Apparel

Nike Launch Wolfsburg 20/21 Away Shirt

Arriving with the claim that it’s “not for fashion fans”, VfL Wolfsburg and Nike unveil the club’s away shirt for the 20/21 season. And while we get what they’re meaning about not being for fashion fans, this is a mighty fine looking shirt in our humble opinion…

Performance Football Apparel

Nike Launch RB Leipzig 20/21 Away Shirt

Completing the one-two set for Die Roten Bullen, Nike launch the RB Leipzig 20/21 away shirt, with a design that complements the home shirt.

Performance Football Boots

adidas Launch The 'Dark Motion' Pack

Getting ready for the return of football on grassroots pitches across the globe, adidas once again return to the cover of darkness for the ‘Dark Motion’ pack, dressing out the Predator Mutator 20+, COPA 20+, and Nemeziz 19+ in black, with flashes of individual colour. No sign of the X here though…

Performance Football Apparel

PUMA Launch AC Milan 20/21 Home Shirt

Inspired by the elegance and grandeur of the city of Milan, its magnificent structures and its iconic architecture, PUMA launch the new AC Milan home shirt for the 20/21 season.The shirt will make its on-pitch debut on 2 August against Cagliari in the final Home game of the Serie A season.

Performance Football Boots

Nike Gift Customised PL Champions Boots To Liverpool Players

To celebrate Liverpool’s historic Premier League triumph, Nike got their special edition groove on to produce customised boots for all of their Reds, presenting them to the players ahead of the Newcastle game.

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