Creative Soccer Culture

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Performance Football Apparel

Nike & AIK Launch The Special Edition 1891 Behrens Jersey

Having debuted their latest special edition effort in their recent 3-1 Svenska Cupen group stage win over Kalmar FF, AIK and Nike officially launch the 1891 Behrens Edition jersey. The design reinforces AIK’s position as one of the most stylish teams in the world, whilst nodding to the heritage of the club.

Performance Football Apparel

adidas Launch The Sao Paulo 2020/21 Home Shirt

Primed and ready for its first appearance on pitch this weekend, adidas have launched the Sao Paulo 2020/21 home shirt, which celebrates the club’s 90th anniversary. The design sees the classic red, white and black tricolour band across the chest, with the club crest once again taking its position front and centre.

Performance Football Boots

How The Hypervenom Became An All-Time Nike Classic

When Nike announced that they were killing off the T90 in 2013 in favour of a new boot series players weren’t happy. The T90 was, and still is, one of the most loved football boots ever, so for us to be discussing its successor as a possible all time Nike classic shows just how perfectly the Swoosh delivered the Hypervenom.

Performance Football Apparel

adidas Launch Scotland 2020 Away Shirt

Launching under the campaign header of “When we go together, nothing matters more”, adidas has unveiled the Scotland 2020 away shirt, which sees a sky blue and white body graphic accented by touches of navy.

Performance Football Boots

adidas Launch The Limited Edition Predator Mania "Tormentor"

This is it. This is the one you've been waiting for. When adidas launched the Predator 20+ Tormentor last week with a design inspired by the 2002 "Japan Blue" Predator Mania, all it did was, well, make us want a re-make of the 2002 "Japan Blue" Predator Mania and now we've got it in all its red tongued, rubber finned glory.

Performance Football Apparel

AIK Debut Their Latest Special Edition Shirt

Widely renowned as one of the most stylish clubs in the world, AIK are back at their special edition game, debuting a pristine retro-infused Nike shirt in their 3-1 Svenska Cupen group stage win over Kalmar FF. The shirt boasts a stripped back design that places emphasis on the beautifully oversized club crest.

Performance Football Equipment

The adidas GMR Chip Merges Football & Gaming

In a first of its kind adidas have partnered up with EA and Google to create the GMR chip which slots into the insole and measures a player’s passes, shot power, distance and speed on-pitch, to unlock exclusive in-game rewards on FIFA, to improve their Team OVR and compete in leaderboards.

Performance Football Boots

adidas Launch The Predator 20+ "Tormentor" Colourway

Landing as just the third paint job on the new-generation Predator 20+ adidas introduce the "Tormentor" edition which arrives in another familiar Predator colour combination. The aggressive looking silhouette is refreshed for spring as the Three Stripes kick off their "Tormentor" pack in laceless style.

Performance Football Boots

Nike Launch The PhantomVSN 'Future DNA' Edition

Nike fire up their nostalgia machine by unveiling the first release of a throwback-infused collection. What we're looking at here is the first of four boots that'll be launched as part of the 'Future DNA' pack, and kicking things off is the PhantomVSN dressed up as the Nike Hypervenom launch colourway from 2013. 

Performance Football Apparel

PUMA Launch Palmeiras 2020 Home & Away Shirts

PUMA have unveiled the 2020 home and away shirts for Sociedade Esportiva Palmeiras under the campaign “Uma Camisa com História” (A Shirt with History), with designs that feature two unique prints inspired by the club’s Italian immigrant origins, celebrating the history of what is now one of the biggest football fanbases in Brazil.

Performance Football Apparel

Balenciaga Unveil AW20 Football Kits at Paris Fashion Week

High-end fashion brand Balenciaga unveiled a series of football kits as part of their AW20 collection at Paris Fashion Week at the weekend. Stepping into the world of football to take a first experimental run-up at producing a kit, the French fashion label have taken their shot to get involved in a thriving fashion-infused football market.

Performance Football Boots

Umbro Launch The UX Accuro & Medusae "White/Blue"

Umbro turn on their spring style by completing their full boot collection as the 19/20 campaign enters the business end of the season. Wrapped in a combination of "White/Medieval Blue" the Medusae III and UX-Accuro III take on refreshed aesthetics to join the Velocita V.

Performance Football Boots

Nike Launch The 'Wavelength' Pack

Nike have dropped a dark and disruptive take on the Mercurial and PhantomVSN series as their introduce the 'Wavelength' pack for a handful of their selected athletes. Landing as Nike exclusive option, the boots will be on the feet of Chelsea duo Tammy Abraham & Mason Mount and Barcelona pairing of Caroline Graham & Mariona Caldentey this weekend.

Performance Football Boots

Umbro Launch The Velocita V "White/Medieval Blue/Blue Radiance"

Umbro take a fresh approach to speed ahead of Spring/Summer 2020, wrapping the Velocita V in a “White/Medieval Blue/Blue Radiance” colourway that lands in stark contrast to the next-generation silo’s dark debut.

Performance Football Apparel

adidas Launch Bayern Munich 120th Anniversary Shirt

Bayern Munich are celebrating their 120th anniversary by launching a special edition kit with adidas to celebrate a landmark year for the Bavarians. Retro charm meets clinical styling as the club unveil a special edition home shirt which will be worn on pitch in the Bundesliga this season.

Performance Football Boots

Nike Launch The PhantomVSN II "White/Black/Laser Crimson"

Nike break away from their four-silo collection drops by releasing a fresh colourway on their latest Phantom Vision II series. Landing as just the third colour wrap on the second-generation boot, the VSN is hooked up with a "White/Black/Laser Crimson" combination as spring creeps closer.

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