Creative Soccer Culture

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Performance Football Apparel

Nike Launch Boca Juniors 18/19 Home & Away Kits

Boca Juniors roll out their new home and away shirts for the 2018/19 season as Nike supply the historic Argentine club with a classic home jersey, and an away design that reflects the immense atmosphere of La Bombonera.

Performance Football Boots

Nike Launch China Exclusive CR7 Collection

Cristiano Ronaldo's 2018 CR7 Tour of China has coincided with an exclusive collection of CR7 products hitting the Chinese market. Marking Ronaldo's second China tour with Nike, the C罗 collection carries an exclusive new logo and is headlined by a special edition Mercurial Superfly CR7 boot.

Performance Football Apparel

Kappa Launch The Napoli 2018/19 Home Shirt

The shackles are well and truly off at Kappa HQ as the replica mavericks get to work on unveiling the Napoli 2018/19 home shirt. Yeah, they could be like other brands and follow a template system... or they could stick a giant panther on the side and an angry snake on the back.

Performance Football Apparel

Nike Launch Chelsea 18/19 Away Kit

Nike have launched the 2018/19 Chelsea away shirt with their Women's Team deservedly fronting the threads. Fresh from a WSL and FA Cup double winning season, the girls are flying high.

Performance Football Apparel

Umbro Launch Everton 18/19 Away Shirt

Everton and Umbro break new ground by becoming the first English club to launch a new kit fronted by their ladies team. The girls headline the 2018/19 away kit campaign for a shirt that packs a strong aesthetic.

Performance Football Apparel

Nike Launch Atletico Madrid 18/19 Away Shirt

Atletico Madrid are hooked up with a strong design on their 2018/19 away kit as Nike launch an expressive two-tone feel for the upcoming camping. Sharp, modern, and satisfyingly blue.

Performance Football Apparel

Nike Launch Tottenham Hotspur 18/19 Kits

The 2018/19 season is a landmark one for Tottenham Hotspur. As the club prepares to move into their brand new stadium, it's the new home itself that inspires the design for the 2018/19 home and away kits.

Performance Football Apparel

adidas Launch Bayern Munich 2018/19 Away Shirt

If you're Bundesliga fan then this is the shirt that turns up to your home ground next season and takes three points home with it. Probably lifting the title in it some time around early March. Yep, Bayern are back.

Performance Football Boots

adidas Launch The "Shadow Mode" Pack

Pushing their complete collection of leading silos out of the scorching summer heat and into the shade adidas launch the Shadow Pack. The Predator 18+, X 18+, Nemeziz 18+, and COPA 18.1 all creep under the cover of darkness for a modest but timeless aesthetic.

Performance Football Apparel

Umbro Launch Blackburn Rovers 18/19 Home Kit

Tweaking colours for 18/19, Umbro have launched the new Blackburn Rovers home kit by referring to traditional 'Cambridge' blue colours. Heading for a return to the Championship this season, it's with a look back their looking forward.

Performance Football Apparel

Nike Launch 2018/19 Kaizer Chiefs Home & Away Kits

Celebrating the culture that surrounds one of South Africa's biggest club sides, Nike have launched the 2018/19 Kaizer Chiefs home and away kits. An eclectic feel with contemporary tones, it's a release that hits an on point, on and off pitch football party.

Performance Football Boots

Closer Look at the Nike PhantomVSN "Black Op"

Nike turned a new chapter in their book of football boot innovation this week as the PhantomVSN replaced the Magista series. A boot with "Ghost Laces" focused on attacking with control, it's a futuristic silhouette set to be worn by the likes of Kevin De Bruyne and Philippe Coutinho.

Performance Football Apparel

adidas & Parley Launch Juventus 2018/19 Third Shirt

Juventus ride the Parley wave into the 2018/19 season as they launch their new third kit. Through the adidas partnership with Parley for the Oceans, Juve receive a third strip that's created from Ocean Plastic.

Performance Football Boots

Laced Up | adidas X 18+ Review

Maybe we need to pick a new name for this feature? As another laceless boot drops onto the market in a summer of speed we're slipping on the adidas X 18+ to see what the latest lightweight innovation to carry the Three Stripes is all about. 

Performance Football Apparel

adidas Launch The Manchester United 18/19 Home Shirt

All aboard. Manchester United reveal their 2018/19 adidas home shirt as a tribute to the club's founding roots. Marking 140 years since the club was born as Newton Heath (Lancashire and Yorkshire Railway) Cricket and Football Club, the 18/19 home jersey features a train track graphic.

Performance Football Boots

Nike Launch The PhantomVSN

Less than 48 hours after the World Cup Final and Nike have already landed their first punch of the 2018/19 season with the launch of a completely new football boot silo. Introducing the PhantomVSN – a series that replaces the Magista line.

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