Creative Soccer Culture

Performance

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Performance Football Boots

Lotto Launch Zhero Gravity VII 200

Lotto refresh their Zhero Gravity line with a complete design overhaul for the 2015/16 football season. The Zhero Gravity VII 200 lands with updated aesthetics and technology advancements as the Italian brand shake up their lead silo.

Performance Football Boots

adidas 'No Dye' Pack

adidas keep the eccentric paint pots locked away for their latest boot collection. The pristine 'No Dye' Pack features complete whiteout versions of the F50 adizero and 11Pro, both crafted from a special material to highlight sustainability.

Performance Football Apparel

New Balance Unveil Stoke 15/16 Kits

New Balance follow up their reveal of Liverpool's new 2015/16 home shirt by rolling out first efforts at their other Premier League club - Stoke City. The new designs see a traditional approach to the Potters home shirt and a twist on their away strip.

Performance Football Apparel

Umbro Announce West Ham Kit Deal

Umbro increase their grip on the Premier League by announcing a five-year technical partnership with West Ham United, starting from the 2015/16 season, a landmark year for the East London club.

Performance Football Apparel

Bradford City 15/16 Kit Collab Launch

Bradford City have collaborated with lifestyle boutique The Chimp Store to launch their 2015/16 home and away kits.

Performance Miscellaneous

Nike x Le Ballon at Palais de Tokyo

A night of football at its sharpest, Nike joined forces with the people's favourite football tournament, Le Ballon FC and hit up the streets with a small sided tournament like no other last night.

Performance Football Boots

Throwback | adidas Etrusco Libero

Using a major footballing event to launch a boot or boot collection is nothing new, long before the 2014 Battle Pack adidas used the 1990 World Cup in Italy to launch the beautifully retro Etrusco Libero.

Performance Football Apparel

Fuchu Athletic Futsal Kits by Umbro

Not afraid to stand up against the grain, Umbro have launched a vocal range of new kits for Japanese futsal team Fuchu Athletic FC

Performance Football Boots

Superfly IV | One Year On

Few boots sparked a reaction like the Nike Mercurial Superfly IV. Heralded as the future of football footwear design and welcomed in an epic launch event in Madrid ahead of the 2014 World Cup, Nike's new toy arrived on a whirlwind of hype. One year on from that release, we're asking ourselves - What have we learned from 365 days of the Superfly IV?

Performance Football Boots

PUMA evoSPEED 1.3 "Dragon"

PUMA inject another slick graphic into their latest evoSPEED 1.3 model, inspired by the Japanese dragon – a symbol for power, wisdom and agility, it's all about the meticulous detail.

Performance Football Boots

Throwback | Reebok 1995 Bergkamp Pro RS

Chasing another half volley down memory lane, we stumble onto a stunning piece of footballing history in the Bergkamp Pro RS by Reebok. Long before Reebok left the game and got absorbed into adidas, they were creating masterpieces like this.

Performance Football Apparel

Nike Unveil 2015 USWNT Home Kit

Nike have revealed the new home kit to be worn by the United States Women's National Team in the 2015 World Cup along with a corresponding boot collection for the two-time World Champions to wear in Canada this summer.

Performance Football Boots

Nike Launch 2015 Women's World Cup Pack

Nike get the Women's World Cup party started with a three silo boot pack which will be worn by Nike contracted players when the tournament gets underway in Canada on June 6. The Mercurial Superfly IV, Magista Obra and Tiempo Legend V each receive corresponding colour-ups targeted at maximum on-pitch visibility.

Performance Football Apparel

Internacional Home and Away 2015/16

Inspired by passion whilst uniting style and performance, Nike and Internaacional have unveiled both home and away kits for the 2015/16 season.

Performance Football Boots

Closer Look | adidas Primeknit 2.0

When adidas tell you they've created "the best fitting football boot in the world" you sit up and pay attention, in fact you stop what you're doing immediately and try it on. If you weren't already, it's about time you started taking Primeknit serious.

Performance Football Boots

PUMA evoPOWER 1.2 "Dragon"

PUMA make another bold statement with their latest evoPOWER 1.2 release, which arrives with a blazing red and Japanese flavoured makeover in time for the European run-in.

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