Creative Soccer Culture

Performance

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Performance Football Boots

New Balance Drop The 'United In Fuelcell' Pack

Just ahead of the Olympics, New Balance launch the ‘United inn Fuelcell’ pack, which features colour-ups of its signature boots, the Furon v7+, Tekela v4+ and 442 v2.

Performance Football Apparel

adidas Launch Juventus 24/25 Home Shirt

Drawing inspiration from lunar missions, adidas launch the Juventus 24/25 home shirt. It features a subtle all-over crater graphic reflecting the unmistakable landscape of the moon’s surface playing out through the traditional black and white vertical stripes.

Performance Football Apparel

Chelsea & Uncommon Kick Off Creative Partnership With 24/25 Nike Home Shirt Reveal

Featuring a bold new flame design inspired by the energy of the fans, players and the city of London, Chelsea reveal their new home shirt for the 24/25 season from Nike.

Performance Football Boots

PUMA Launch The 'Formula Pack'

Changing gear ahead of the new season, PUMA launch the ‘Formula Pack’, which sees the already released Ultra 5 joined by the Future 7 and King in vibrant new colourways.

Performance Football Apparel

Macron Reveal FC Basel 24/25 Home & Away Shirts

Drawing inspiration from the city’s flag, Macron has unveiled the 24/25 home and away shirts for FC Basel, which both feature striking flame graphics that extend from the top and bottom towards of the centre of the shirts.

Performance Football Boots

Diadora Drop The Limited Edition Match Winner OG x 94

Once again tapping into their rich history and heritage in the game, Diadora unveil the Match Winner Made In Italy OG x 94 – a luxury take on the original boot worn by Roberto Baggio at the 1994 World Cup.

Performance Football Apparel

RB Leipzig Unveil 24/25 PUMA Away Shirt

Drawing design inspiration from the Neue Leipziger Schule movement, PUMA launch the RB Leipzig away shirt for the 24/25 season.

Performance Football Apparel

Le Coq Sportif & OGC Nice Reveal 24/25 Home Shirt

Having reunited last year after 42 years apart, Le Coq Sportif and OGC Nice celebrate the club’s 120th anniversary with the club’s new home shirt for the 24/25 season.

Performance Football Boots

Nike Drop The 2024 'Shadow Pack'

As teams start to gear up for preseason, Nike presents the latest version of its ‘Shadow pack’, providing understated blackout versions of the Air Zoom Mercurial Vapor XVI, Superfly X and Tiempo Legend X alongside the already released Phantom GX II and Luna II.

Performance Football Apparel

New Balance Reveal LOSC 24/25 Away Shirt

Continuing the club’s 80th anniversary celebrations, New Balance reveal the new away shirt for Lille OSC for the 24/25 season. It features a vibrant new design, whilst paying homage to the industrial heritage of Northern France.

Performance Football Apparel

Werder Bremen Reveal 24/25 Home Shirt By Hummel

Inspired by the Bremen flag, serving as a representation of the shared identity between the city and club, Werder Bremen have revealed their new home shirt for the 24/25 season from hummel.

Performance Football Boots

Diadora Launch The Maximus Elite LE 'Gold' Edition

Bringing back a classic from the past in some seriously premium style, Diadora drop the Maximus Elite in a limited edition ‘gold’ colourway.

Performance Football Apparel

FC Copenhagen Reveal 24/25 Home Shirt From adidas

Taking a different approach to the regular kit releases that are a dime a dozen at this time of the year, Danish side FC Copenhagen have revealed their new 24/25 home shirt from adidas, and it comes with an important message: ’A simple visit to the doctor can save lives.’

Performance Football Apparel

Look Back At All 10 Venezia x Kappa Kits

Three years and ten kits later and the fairytale that has been Venezia x Kappa looks as though it’s coming to an end. So what better time to take a beat and appreciate all the kit goodness that the partnership has laid upon us.

Performance Football Apparel

Napoli Present Their 24/25 Home Shirt By EA7

Arriving alongside a new brand identity, SSC Napoli have revealed their new home shirt for the 24/25 season from EA7.

Performance Football Equipment

adidas Reveal ‘FUSSBALLLIEBE FINALE’ Ball For Euro 24 Semi-Final & Final

Two games to go for glory, and with that in mind, adidas unveil the ‘FUSSBALLLIEBE FINALE’, updating the Euro 2024 official match ball with a new silver aesthetic that nods to the silverware the final four teams are competing for.

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