Creative Soccer Culture

Chelsea Away Kit 2011-2012 - adidas Football Shirt

Chelsea Away Kit 2011-2012 - adidas Football Shirt



Chelsea Football Club and adidas have unveiled the all new Chelsea away shirt for the 2011/12 football season! The new black and blue outfit is subtle in its design when compared to the London clubs notoriously bright away kits of recent years.

The EPL runners up will be kitted out in style on their travels for the new season as they look to regain Premier League dominance. Take a look and share your thoughts with the SoccerBible community online, on Twitter and on Facebook.  



Each new Chelsea away strip brings something different to the table. You never know what you're going to get when adidas and the Blues team up. Creating another distinctive look, the new Chelsea 11/12 away shirt incorporates the use of turquoise squares that are set on a black background to create a striking design.

Similar to last season, the Chelsea FC club crest features as a single tone colour. The all white club badge sits on top of the newly introduced turquoise squares, combining with a white adidas logo, three stripes and sponsor to create a clean, sharp look.



The new 11/12 adidas Chelsea away shirt features the familiar adidas TechFit technology, designed to help improved speed, increase endurance capabilities and enhance awareness. This works by stabilising and focusing the muscles' energy to generate acceleration and deliver maximum output.

The new Chelsea away football shirt also feature adidas ClimaCool technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin in the key heat zones.





The new 11/12 Chelsea away kit will be worn for the first time when the London club play Hong Kong champions Kitchee in their opening game of the Barclays Asia Trophy on July 27! The shirt will be available to order from 7th July from selected retailers.

Now you've seen the brand new 2011-12 Chelsea away jersey, have your say and join the conversations with the SoccerBible community online, on Twitter and on Facebook.

Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.