Creative Soccer Culture

Real Madrid Unveil 2013/14 adidas Home Shirt

Real Madrid Unveil 2013/14 adidas Home Shirt

 

We're bang in the middle of new kit season right now and the next club to show their hand are Real Madrid. The Spanish giants today unveiled their new adidas home shirt for the 2013/14 campaign and for the first time features a dash of orange...




As far as Real Madrid shirts go this one is a little bit experimental. To some extent there's not a lot you can really do with plain white and Madrid shirts are normally quite basic but this season adidas has given Los Blancos a slightly alternative look. On a side note, Benzema is giving us a cheeky preview of the new f50 colourway in his player shot below as well as sporting the world's smallest shin pads.

For the first time the highlighted details on the collar and sleeves are in orange and we can't work out whether we like it or not. It's different and would probably look better in the same colour as the stripes but then adidas would be accused of playing it too safe, so we're open to the idea. Orange? Why not.





The front of the shirt has also undergone changes with a horizontal block pattern giving the shirt a different texture which will also disrupt the plain white feel in certain light. The new design is slapped on adidas' Climacool technology, which they reckon helps the athlete to control body temperature. Fly Emirates also features as the new sponsor, they've got a bit of cash haven't they?!



The shorts are plain white, as are the socks with more orange details and we've got a lot of love for the whole purple to blue fade on the 'keeper kit. The video below has also been released by adidas featuring Arbeloa and Marcelo showcasing their new clobber inbetween arty shots of Xabi Alonso's rugged good looks.


Author
Admin

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.