Creative Soccer Culture

World Cup hosts launch new kit as they look for sixth title.

Nike Reveal Brazil 2014 World Cup Kit

Nike Reveal Brazil 2014 World Cup Kit
World Cup hosts launch new kit as they look for sixth title.



Nike have unveiled the Brazilian national team kit for the 2014 World Cup. Captivated by the creativity of the host county, Nike s design team sought to reflect some of its unique and distinct cultures, while staying true to the culture and tradition of the yellow jersey.

The jersey features a new Y-neck design that Nike say provides both a relaxed fit and comfortable look. After body scanning each member of the Brazilian National team, Nike designers utilized player body scans and their own insights to develop a neckline and shirt that maximizes comfort and fit.

 


The shorts are a classic Brazilian Varsity Royal with a white stripe, the fit is slimmer and more tailored to the body, with a cut specifically designed to aid movement and comfort. The centre back of the shorts feature Nike s signature laser vents to aid in cooling and allow for moisture management.



The Brazilian crest is larger and has been updated with a gold coloured metallic weave for a shimmering effect. Behind the crest, on the inside of the jersey, is a printed slogan Nascido para jogar futebol - Brazilian Portuguese for Born to Play Football .


To capture the heart of the Brazilian National football team, Nike invited renowned photographer Platon Antoniou to photograph all 23 members of the Confederations Cup champions along with the coaching staff. The images include some of Brazil s leading players including Neymar David Luiz (above), Thiago Silva, Paulinho Bernard.

Nike also worked with Brazilian Designer Bruno Big to deliver a unique and nationally relevant mark of pride at the inner back neck of each jersey. The home kit features a small yellow canary motif representing Canarinho , the nickname given to the team when they wear the yellow home jersey.




 

"To wear the 'amarelinha' is an honour for me and my teammates," says Brazil star Neymar. "Brazil is a very special place to play football, and we want to play hard and win for our country. This kit helps us to do that with both the technology and the inspiration it provides.



What do you think of the new Nike Brazil shirt? Let us know. The new Brazil home kit will be available from selected online stockists including Pro-Direct Soccer

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