Behind the scenes at the launch of the new adidas Chelsea Kit
We've gone behind-the-scenes of the launch video for the new Chelsea 2014/15 home shirt featuring Petr Cech, Oscar, Hazard, Torres and Gary Cahill. The new campaign captures the Chelsea players in their favourite moment for the club and are immortalised in unique sculptures.
The new campaign is titled ‘Forever Blue’ and features a stunning video in which five Chelsea pick out their top playing moment before reenacting it so adidas could create a set of sculptures.
The images feature Petr Cech’s penalty save from Bastian Schweinsteiger in the 2012 UCL final, Fernando Torres’ opening goal against Benfica in last season’s Europa League final, Gary Cahill’s volleyed strike against Spurs, Oscar’s wonder goal against Juventus and most recently Eden Hazard’s hat-trick against Newcastle in the Premier League.
The campaign sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
