Putting 'a-game' aside, Le Coq Sportif have just stamped their own level of sheer class on the new Fiorentina home kit. Capturing the pride and spirit, compounded by the love of the game, this shirt is a cut above.
Ultra minimal but oozing in character, this clean kit embodies what makes the players' match day attire so encompassing of football. A winner on many levels, the embroidery on the badge, the sharp retro inspired collar with matching pin stripe on the cuffs, right through to the subtle emblem of the sleeve. Le Coq Sportif may remind you of mid 90s Coventry City at first though the brand has come back into the fore packing exquisite taste.
An over arching 'Purple at Heart' campaign for this kit launch, the brand and club bring a touch of poetry to proceedings. You couldn't be prouder to turn up on a match day wearing this and the Fiorentina fans support in volume as good as any. As a brand, this couldn't be a better fit.
Simply majestic. What do you think of the kit? Let us know in the comments below.
