As players return to their respective clubs to embrace a recharged pre-season, it's a chance for away kits to own a slice of the spotlight. In bringing some special stripes to the table, AFC Bournemouth have launched their 2016/17 away kit.
Matched with a buttoned round-neck collar, this a shirt that is trimmed in detail. Delicious in its delivery, the stripes are the obvious stand out but it's clearly one that shines with a sophisticated finish. A white trim bookending the shirt, shorts and socks, it's a two-toned winner that'll at least guarantee that the squad are well dressed as they embark on another adventure in the Premier League.
Perhaps winning the early award for best socks in the Premier League, this is not about making a statement, moreover taking the time to delivery a kit that blends football with fashion and lifestyle with performance. Expertly done, delivered with strong imagery to boot, we're on board to see where this journey takes The Cherries.
First outing for this number? 20th August at West Ham's Olympic Park. It's a biggie.