On the back clinching their sixth consecutive Serie A title, Juventus have unveiled their most significant home shirt of the modern era. Those famous stripes host a new chapter for the Turin powerhouse in the form of the redesigned club crest.
The new identity of the club crest is complemented by a minimal adidas design for the upcoming 2017/18 season. Along with the new badge the shirt also carries a new club message: ‘Black and White and More’ and takes inspiration from classic Bianconeri shirts of the 1940s.
The iconic black panel returns on the back of the shirt to home the numbers and names of the players, and wider stripes throw themselves down the front of the jersey. As well as the new modern logo, a stand-up collar gives a classical and elegant look along with gold detailing on the adidas logo, modest 'Jeep' sponsor and white shorts and socks with further 'J' branding.
The new 'J' crest that was unveiled in January 2017 sits proudly on the Juventus 2017/18 adidas home shirt as a marker of progression and forward thinking within the club. Stay ahead, make change in your own time, not when you need to. That's brave. Juventus are one of the most traditional clubs in world football and the re-branding of the club crest is something that has shaken the creative game off the pitch as well as on it.
A modern, versatile and stylish logo that can adapt to represent a new era for the club worldwide. The Old Lady has had a face lift but she stays true to her identity and forever glamorous.
Want it? Get the adidas Juventus 17/18 home shirt here.
