Creative Soccer Culture

Nike Launch AIK 2018 Home Shirt

Stockholm style blends with Nike innovation as AIK launch their new home shirt ahead of the 2018 Allsvenskan season kicking off next week. Back in black with an elegant execution, AIK continue to install themselves as Swedish football's most cultured creatives.

AIK already had that title in the bag when they launched limited edition home and away jerseys earlier this year in all-black and all-white to celebrate their original shirts from 1900 and 1901. Those special designs sold out in minutes worldwide, with the club wearing them in selected pre-season games.

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Now it's time for business. AIK will kit up in an equally as stylish home shirt, with Nike’s Aeroswift technology, for the 2018 Allsvenskan season as they prepare to kick-off on April 2 at home to Dalkurd. With the style game already won for 2018, AIK will be looking to go one better than last season when they finished in second place to Malmo.

To accompany the launch of the new home shirt AIK have launched a series of short videos. Each film is clipped at 27 seconds, to honour the death of club goalkeeper Ivan Turina who wore that number jersey. Set in different parts of Solna (an area located just north of Stockholm City Centre, the films show the spirit and mentality of the players and supporters of AIK as the club set their sights high for the 2018 Allsvenskan.

You can pick up the Nike AIK 2018 Home Shirt from aikshop.se

Author
joe.andrews

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